A better way to market apartments.


Content Performance, Social Data, Being Social – A Roundup of Firebelly’s CEO, Duncan Alney

Posted by Kristine Esser in Blog. No Comments

14th April

At Firebelly our CEO has been on a serious writing kick. Here are Duncan’s most recent posts: Subtweet: Trash Talk or Invaluable Customer Intelligence Subtweeting is a trend seen and done by many teens and early twenty-somethings where they indirectly complain about someone or something. This article addresses the hidden value that subtweets could possibly


What is a Digital PR Strategist? (WTFS No. 1)

Posted by Thomas Kennedy in Blog. No Comments

11th April

What is a Digital PR Strategist? It’s a question I get asked all the time: by confused in-laws, strangers on the bus, the police–whosoever asks me what I do for a living, I usually end up getting asked that question next. And I’ve found it’s a difficult question to answer. In this video, I make


Subtweets: Trash Talk or Invaluable Customer Intelligence

Posted by Duncan Alney in Blog, social media. No Comments

10th April

Subtweets: is it something that people in their early twenties do (and useless to marketing people) or does it contain hidden customer experience gems. There’s been a quiet phenomenon evolving in the social media landscape over the past several years.  People are alluding to personal problems, politics, friends, family and even brands without directly mentioning


Design Thinking: Why Does It Even Matter?

Posted by Kelli Bauman in Blog. No Comments

8th April

You’re probably wondering what design thinking is all about and what its role at Firebelly is… Put simply, it’s a way of thinking that gets the root of any problem, no matter how big or small, or how ambiguous it might be. Yes, aesthetics are a part of design, but design thinking goes deeper. When


Firebelly: 2014 MIRA Finalist

Posted by Thomas Kennedy in Uncategorized. No Comments

4th April

Firebelly is a finalist for the second year in a row at the MIRA Awards.


Entertaining Content Isn’t Good Enough

28th March

Watch the Video A quick expansion on my point from the other day that we’re not in the content business/media busines, and why it needs to be more than content intended to just grab attention or entertain.


The Apartment Business is a Relationship Business

25th March

First off, I’ll apologize for the length of the video.  I hope you take time to listen.  If not, I’ve included the transcript below. All inspired by my friend Mike Brewer.  He’s been doing some great work at his company Mills Properties, and I’ve envied his blogging efforts in 2014 so far.  His post, Apartment [...]


INTRODUCING: The WTF’s

Posted by Thomas Kennedy in Blog. No Comments

25th March

    Firebelly is starting a new video series that we’ll be airing in April: The WTF’s. That stands for: Whiteboard Tutorial Focused Learning Sessions. They’ll be released every Wednesday, Thursday, Friday or whenever we get around to it. If you have any questions you’d like answered in the upcoming WTF series, hit me up


Facebook and Italian Racing Motorcycles: An Interview With Emeric Ernoult, Agora Pulse

Posted by Duncan Alney in Blog. No Comments

18th March

Emeric Ernoult was recently named one of the Top 40 digital strategists in the world by Online Marketing Institute. He’s the founder of Agora Pulse, a platform that manages Facebook pages by measuring apps, statistics, moderation, and qualifications. Words that I’d use to describe Emeric: serial entrepreneur, Facebook marketing fanatic, motorcycle driver, and French (very).


2014: Everything Marketers Don’t Want You To Know

Posted by Duncan Alney in Blog. No Comments

13th March

Although predictions or extended reality projections usually come at the end of one year or the beginning of of another – I think it’s critical to look at what’s happening so far in 2014 and imagine the rest of the year. As marketers, we’re very optimistic people and not usually known for taking a hard


Doing Social Vs. Being Social – A quick chat with Jeremy Epstein, VP Marketing, Sprinklr

Posted by Duncan Alney in Blog. No Comments

11th March

Social business is possibly the most disruptive force in business today and definitely here to stay. I caught up with my  friend Jeremy Epstein, VP of Marketing for Sprinklr, a revolutionary company that manages the social customer experience across various functional areas of the enterprise, to help bring some clarity to some lingering questions. Duncan: Ragy


Does Your Content Suffer From Performance Issues?

Posted by Duncan Alney in Blog. No Comments

27th February

In a world gone crazy over content, smart marketing people are asking a deeply existential question – what happens to my content once I set it free? The questions include: Does it induce interest from your audience? Is it able to break through to your target demo? Is it able to achieve multi-channel penetration? How


Out Love, Out Care

Posted by Mark in Customer Service. No Comments

25th February

I want to thank our J.C. Hart site teams for really embracing something we put a stamp on nearly two years ago.  A couple years ago we had a retreat to discuss what’s important for our business and the idea of “out loving and out caring our competition” really resonated with the group.  I think [...]


YouTube: Visual Proof For Static Content

Posted by Duncan Alney in Blog, Social Media Marketing, YouTube. No Comments

18th February

“YouTube videos provide visual proof for static content” – Cameron Hail, Optimization @ Firebelly Everybody is in a mad rush to make content. But I’m amazed at how little thought is paid to quality, distribution, engagement and conversion. Video content, for example, has so much value. And yet, YouTube is convenient left out of so


Digital PR: Preliminary Case-Study for Firebelly Labs

Posted by Thomas Kennedy in Blog. No Comments

13th February

About a week ago Firebelly Labs launched its first “smart” infographic over at Verge: the results we’ve seen so far have exceeded our expectations.  *1137 shares† *Month over month traffic for this time period is up 394% *Year over year traffic for this time period rose 591% *Best traffic day for the site in over


Announcing Firebelly Labs: Optimization, Research & Digital PR

Posted by Duncan Alney in Blog. No Comments

13th February

Digital PR, Optimization, Mobile Research, Digital Futurism, and more Over the last few years, Firebelly has focused on social media marketing. We have developed a bit of a reputation: some national clients, spoken all over the place, and are in the process of writing a book (Social According To Us). We’ve found that bringing outside


Do You Vine And Drive?

Posted by Katie Cessna in Blog. No Comments

12th February

When I was learning to drive, the very first thing my parents told me was no texting and driving! However, no one ever said anything about vining and driving. Vine is a mobile app that allows users to view, share, and produce up to 6 second videos. One of my favorite “Viners,” Alx James, is known


Jab, Jab, Jab, Right Hook Book Review

27th January

January 2014 has been crazy busy, and making time to write this book review has been something I haven’t been able to make a priority.  I’m glad I slept on it a bit though as I know I have a tendency to get really excited about something in the moment and then it fades away [...]


Twitter: Important Or A Waste Of Time?

Posted by Katie Cessna in Blog, Twitter. No Comments

22nd January

When I first discovered Twitter my sophomore year of high school I thought it would turn out to be a fad. Who really wants to receive constant updates about my life right in the palm of their hands?

However, Twitter started striking a chord with most …


Google Plus: The New Sir Spamalot

Posted by Stephanie Daily in Blog, social media. No Comments

20th January

An update to Google+ is coming whether you like it or not. Like me, you may have already gotten the email letting you know Google+ will now let anyone email you regardless of if you know them or not. This new setting allows users to specify whether the…


It’s Friday! Which Hashtag Will Kick Start Your Weekend?

Posted by Emily Andersen in Blog. No Comments

17th January

We have already covered #ThrowbackThursday, so from now on I expect to only see appropriately tagged photos on my Instagram timeline. Just kidding! We have more ground to cover, after all there are 7 days in a week! This begs the question, which hashta…


Content Creators Unite At NMX 2014: A Brief Review

Posted by Mitali B in Blog, social media. No Comments

16th January

A few weeks ago my father (@shashib) and I attended the New Media Expo in Las Vegas (If you want more information on this check out my Blogworld post). While we didn’t stick around for as many sessions as last year, we met some great people and learned a ton. Here are some of the key takeaways:


Discovering A Progressive Design Agency In Indianapolis

Posted by Kelli Bauman in Blog. No Comments

15th January

As I mentioned in my previous post, when Firebelly first contacted me to interview for a design position I was a little leery. I had just recently moved back from a life-altering experience working in one of the most progressive design-thinking countries in the world, and was unsure about staying put in good ole’ Indiana. When I


From Seoul To Copenhagen: Making My Way To My Perfect Place

Posted by Kelli Bauman in Blog. No Comments

14th January

When Firebelly first contacted me to interview for a freelance design position, I was skeptical. I had recently moved back from Copenhagen, where I was an Art Director’s Assistant at INDEX: Design to Improve Life. After living in one of the most progressive design-thinking countries in the world, all I wanted to do was move away


Community Managers, Be Wary Of The Phrase “Super Bowl”

Posted by Kacy Capobres in Blog. No Comments

13th January

The Super Bowl is as American as apple pie. And despite its ties to being an integral part of American culture, it is still an event heavily trademarked by the NFL. Nearly everyone uses the phrase “Super Bowl” on a regular basis during conversations, either online or in person, leading up to the championship game.


Is Your Snapchat Safe?

Posted by Katie Cessna in Blog. No Comments

10th January

If you know me then you know I am addicted to Snapchat. Whether I’m showing off the not so attractive faces I make or trying to step up Duncan’s Snapchat game (he struggles sometimes), Snapchat is one of the top apps I use. So on New Year’s Eve when I heard over 4.6 million users of


The Rules Of Throwback Thursday

Posted by Emily Andersen in Blog. No Comments

9th January

“TBT” or “Throwback Thursday” is one of the most popular hashtag trends on the web. According to Instagram, there are over 132 million photos bearing the tag. Obviously, it’s popular. Consequently with all of its fame, there are bound to be some missteps when using the popular term. We have all seen them and I


Sharks Tweet Too! Find Out How Twitter Is Saving Lives In Australia

Posted by Shelby Henderzahs in Blog, Twitter. No Comments

8th January

While most New Year’s resolutions involve losing weight or saving money, one group of Australian scientists had an entirely different thought: “How can we save lives from shark attacks?” Their answer? By making sharks tweet of course. Researchers tagged 338 sharks with acoustic transmitters, including great whites, tiger sharks, and whaler sharks, to test their tweeting


The Science Of Maximizing Your Social Media Impact

Posted by Kacy Capobres in social media. No Comments

7th January

The art of finding the optimal times to post updates, tweet, and share brand items on social media remains a conflicting mess of information. Not only are the platforms themselves constantly getting new updates, the demographics of the people who use the platforms are continuously changing as well. Since there is no tried and true [...]


The Science Of Maximizing Your Social Media Impact

Posted by Kacy Capobres in social media. No Comments

7th January

The art of finding the optimal times to post updates, tweet, and share brand items on social media remains a conflicting mess of information. Not only are the platforms themselves constantly getting new updates, the demographics of the people who use the platforms are continuously changing as well. Since there is no tried and true [...]


LinkedIn Recommendations – Just Do It!

Posted by Stephanie Daily in Uncategorized. No Comments

6th January

We all have those people that have made a difference in our personal and professional lives. And I know these would be people I would be happy to recommend in a heartbeat on LinkedIn. But then it comes time to sit down and actually write the recommendation… I’ll admit I’ve written, analyzed, deleted, and rewritten [...]


Debunking Myths About Millennials

Posted by Katie Cessna in Blog. No Comments

3rd January

As a millennial I have heard every myth possible about my generation. I am sure you have heard the more popular statements that millennials are lazy, narcissistic, and never do anything but sit on our computers. The list goes on and on. I am going to try and not make this post completely about myself, [...]


In Real Life: Social In Person (And Not In Media)

Posted by Duncan Alney in Blog. No Comments

2nd January

What happened to being social in real life? Social media has shifted the focus away from culminating “real life” experiences with people. So to get to the point: I’ll be writing a column “In Real Life” that covers – what else – real life interactions and how they add the most vital value in the [...]


Have You Committed Netflix Adultery?

Posted by Melissa Fears in Blog. No Comments

31st December

Did you know there is such a thing as “Netflix adultery”? Recently two articles, including one in The Cut and the Huffington Post, referred to this as the act of watching a show “that was supposed to be our thing” without your partner, due to an obsession with said show or an overwhelming desire to find [...]


Have You Committed Netflix Adultery?

Posted by Melissa Fears in Blog. No Comments

31st December

Did you know there is such a thing as “Netflix adultery”? Recently two articles, including one in The Cut and the Huffington Post, referred to this as the act of watching a show “that was supposed to be our thing” without your partner, due to an obsession with said show or an overwhelming desire to find [...]


Social Media Resolutions For The New Year

Posted by Stephanie Daily in social media, Social Media Marketing. No Comments

30th December

I honestly can’t believe it’s almost the end of 2013. After the holidays are over, we’ll all start thinking (or at least that’s what we’ll say) about 2014 and our “New Year” resolutions. So what are you going to do next year that you didn’t do this year? How are you going to make a [...]


Instagram Direct: 5 Must-Reads

Posted by Chad Richards in Blog, social media. No Comments

27th December

Instagram has rolled out Instagram Direct – a way to privately send photos and videos to your followers. Learn all about it in these must-reads. Introducing Instagram Direct By Instagram We’re excited to bring you Instagram Direct, a new way to send photo and video messages to friends. There are moments in our lives that we [...]


The Food Fads Of 2013

Posted by Stephanie Daily in Blog. No Comments

26th December

As a foodie I was curious to see what foods made Mashable’s “Top 10 Food Crazes of 2013” list. Plus food is in our DNA at Firebelly, which makes this post extremely relevant. I’ve eaten six out of the ten things. But truthfully, what I haven’t eaten on the list doesn’t really bother me.  The [...]


During The Holidays, Think A Wonderful Thought!

Posted by Kelli Bauman in Blog. No Comments

24th December


The Top 3 Social Media iPhone Apps

Posted by Shelby Henderzahs in Blog. No Comments

23rd December

The list of the ”Top 25 Free iPhone Apps of All Time” has, no surprise, social media platforms taking three out of the top five spots. With it’s growing number of over 1.1 billion users worldwide, Facebook came in at number one. Earlier this year, Facebook said it “had 665 million active users each day on average [...]


Holiday Gifting: I’ll Take Experiences Over Presents

Posted by Stephanie Daily in Blog. No Comments

20th December

It’s that time of year…everyone is going present crazy! What do they want? What size? How much? How many? Can I order it online? Do they already have one? What if they hate it? The older I get the less interested I am in receiving presents. I’m always the last person to open my presents, [...]


4 Tips For Holiday Optimization

Posted by Cameron Hail in Uncategorized. No Comments

19th December

With Christmas quickly approaching, its important to make sure your site is ready for the onslaught of holiday traffic. Below are a list of optimization tips to get you in the holiday spirit: Make Sure Google Webmaster Tools Is Installed/Configured Google Webmaster Tools is one of the best ways for you to see what Google [...]


How To Write The Perfect Twitter Bio

Posted by Katie Cessna in Blog, Twitter. No Comments

18th December

Writing your Twitter bio may be the most complicated thing about Twitter. Well that, and trying to figure out how to contain all your thoughts in just 140 characters. However, just mindlessly writing your Twitter bio may do you more harm than good in terms of followers, and people who actually can find your Twitter [...]


Tinder: A Social Media Game Of Love

Posted by Melissa Fears in Blog, social media. No Comments

17th December

Many people turn to social media for dating these days. In fact, one of my coworkers met her current boyfriend on Twitter. And now online dating is even in an addicting game form. Swipe left, swipe right. It’s like a fun drinking game, but it involves some decently attractive people. I’m swiping through and in [...]


Are You Doing Influencer Marketing Right?

Posted by Emily Andersen in Blog. No Comments

16th December

In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. I had the [...]


$100 Cup Of Coffee? Restaurant Cerulean Brings It

Posted by Emily Andersen in Blog. No Comments

13th December

Restaurant Cerulean Brings Rare Yemen Coffee To Benefit Second Helpings Millions of people have to have their cup of coffee every single day. And while many will pay upwards of four to five dollars daily for their caffeine fix, would you ever pay one hundred dollars? On December 19th 2013, Cerulean will give thirty Indianapolis [...]


‘Tis The Season To Use Social Media Wisely

Posted by Kelli Bauman in social media. No Comments

12th December


Spreading Joy On Social Media During the Holidays

Posted by Kacy Capobres in Blog, social media. No Comments

11th December

Even as an adult I still view the holiday season as the most magical team of year. However, after moving thousands of miles away from my family a few years ago, holidays are very different now that I am no longer there to partake in many of our traditions. So while most people complain about how [...]


Q&A with Michael Husain: 5 Things that Separate the Best Storytellers from the Rest

Posted by Emily Andersen in Blog. No Comments

10th December

We all love stories. Whether we remember nostalgic experiences from our childhood or love to read novels in our free time, stories give us an escape. They take us to places we may never go and make us experience feelings and emotions we so often try to conceal. A well written story can bring us [...]


Designing Social Experiences: An Interview With Jackie Halpern

Posted by Duncan Alney in Blog. No Comments

9th December

I asked our Senior Designer Jackie Halpern to explain the role social media is playing in the design space.  Does design have a place in social media?  Design definitely has a place in social media. With social media now mainstream, people are responding better to well designed experiences. There is a difference between designing for [...]


Facebook News Feed Algorithm Changes: 5 Must-Reads

Posted by Chad Richards in Blog, Facebook, social media. No Comments

6th December

This week, Facebook announced more changes to its news feed algorithm. Read all about how these will affect your page in these must-reads. Facebook News Feed Algorithm Changes…Again By Beth Anne Ballance Hold on to your hats, folks. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their [...]


Apartment Marketing Predictions 2014: The New Breed Speaks

Posted by Duncan Alney in Blog. No Comments

5th December

Mark Juleen, VP Marketing, J.C. Hart  The website Apartment Ratings will continue to gain ground on the traditional ILS.  If they can come up with a solid mobile plan they could overtake all of them, in my opinion. This will be the year for Google+. I’ve been bullish since day one, but for marketers we may see [...]


Upcoming Public Relations Trends For 2014

Posted by Emily Andersen in Blog. No Comments

4th December

2014 is approaching quickly and with it will be all sorts of new resolutions, new ideologies and new mindsets. A new year is a great time to get a fresh start, not only in your personal life, but also professionally. The year 2014 will bring about some new trends in all facets of business, but [...]


#Selfie Is The Word Of The Year

Posted by Kacy Capobres in Blog. No Comments

3rd December

Despite my post a few weeks ago expressing my desire to stop the selfie movement, these pictures will not stop spreading like wildfire. So much so that the Oxford Dictionaries have named ”selfie” the 2013 International Word of the Year. The word, used to describe the action of taking a picture of yourself, was given this title after [...]


3 Apps To Fuel Your Shopping Addiction

Posted by Katie Cessna in Blog. No Comments

2nd December

With the rapid growth in technology, social media sites and apps have made shopping and comparing so much easier. No longer does one have to go into the store, read the different product information, talk to a salesman that is probably a little biased, and then leaved stressed and no longer wanting to shop. Instead one [...]


Movember 2014 Tips and Tricks

Posted by Cameron Hail in Blog. No Comments

29th November

Its hard to believe November is drawing to a close, and with it comes the end of Movember. The moustaches were aplenty this year, and with almost 1 million participants and almost $70 million raised, there was a lot to celebrate. Unfortunately, my moustache didn’t grow to the great lengths I had envisioned. After reflecting [...]


This Thanksgiving We’re Thankful For You!

Posted by Kelli Bauman in Blog. No Comments

27th November

 


Holiday Shopping And Social Media A Winning Combination

Posted by Shelby Henderzahs in Blog, social media, Social Media Marketing. No Comments

26th November

‘Tis the season for family, food, friends, and of course shopping! As we all know, Black Friday and Cyber Monday have practically become holidays in and of themselves. However, with each year that passes, fewer people are leaving the comfort of their homes on Friday morning to hit the mall now that social media has [...]


Where Do You Tweet?

Posted by Stephanie Daily in Blog. No Comments

25th November

Twitter has become a daily part of life for the over 200 million people who use the platform every month. And even the people who don’t tweet are exposed to Twitter through television, magazines, radio, and so much more. So for the 200 million people who use Twitter monthly, I started wondering where they are [...]


3 Tips For Building A Better Brand

Posted by Katie Cessna in Uncategorized. No Comments

22nd November

Ever since I decided my major would be strategic communications, I learned one word very quickly: clutter. Getting through the clutter in today’s world is a challenge, but it is something that must be done. The amount of information that consumers get on a daily basis is overwhelming, and can have marketers wondering if their [...]


Social Media Contests: Promoting The Promotion

Posted by Duncan Alney in social media. No Comments

21st November

I wanted to get another expert opinion on social media promotions so I asked our own Chad Richards, who has run more social promotions than he can remember, to offer some advice. “There have been so many occasions when I’ve seen brands build a promotion and complain about the low participation. After all, if you build [...]


Do You Have FOMO Syndrome?

Posted by Katie Cessna in Blog. No Comments

20th November

In a world full of acronyms, I have to admit even I can’t keep up. If you just figured out what YOLO means (You only live once) then here comes another acronym to confuse you with, FOMO. And FOMO, which stands for fear of missing out, is not just an acronym but is also considered [...]


Does Displaying Your Relationship Status On Facebook Make Ending It Even Harder?

Posted by Kelli Bauman in Blog, Facebook, social media. No Comments

19th November


Sorry Selfies, No One Wants To See You!

Posted by Kacy Capobres in social media. No Comments

18th November

For those of you that love #SelfieSaturday, and taking photo shoots of yourself in general, I’ve got some bad news: no one wants to see those pictures! Leave it to illustrator John Kovalic of Dork Tower to demonstrate why, now matter how many different filters you use, your selfies are not as great as you think they [...]


Movember Madness: 5 Great Sites About Moustaches

Posted by Cameron Hail in Blog. No Comments

15th November

While you’re rocking your stache for Movember, you’re going to want to stay current on the latest trends in facial hair and also share some great moustache content. Below are five stellar sites that focus on facial hair. The Art of Manliness By far the manliest site on the Internet, AoM helps remind us how [...]


Social Media Promotions: An Overview Of Sweepstakes

Posted by Duncan Alney in Blog. No Comments

14th November

Last weekend I was a guest lecturer at Georgetown University in Washington D.C. courtesy of my great friend Shashi Bellamkonda – better known as the Social Media Swami or @shashib. Shashi asked me to take a page out of our social media promotions playbook and record a video for the class to watch on sweepstakes. [...]


Public Relations And Social Media Q&A With IUPUI Professor Bruce Hetrick

Posted by Emily Andersen in Blog. No Comments

13th November

One of the reasons I loved going to IUPUI was because we had relevant professors. And by relevant, I mean they had real life experience in their fields and provided us with actual examples that helped propel our learning. One professor who made an impact in my life and the lives of others is Bruce [...]


Creating A Design Team Built To Succeed

Posted by Derek Rudd in Blog. No Comments

12th November

A common inquiry we hear from our clients at Firebelly is how we seem to be “reading their minds.” The way we our able to do this is because of the way we have structured our design team. Each member has their own strengths that compliment the overall group so it is like a perfectly put together puzzle. [...]


On Veterans Day We Salute You All

Posted by Shelby Henderzahs in Blog. No Comments

11th November

With Thanksgiving and the Christmas season quickly approaching, today we pause our busy lives to celebrate a holiday that hits close to home. On Veterans Day we  commemorate those who have served our country and honor the brave young men and women who have risked their lives to protect our own. Coming from a family [...]


Twitter IPO: 5 Must-Reads

Posted by Chad Richards in Blog, social media, Twitter. No Comments

8th November

Twitter (NYSE: TWTR) has gone public. Learn all about it in these 5 must-reads. Ten Ways Twitter’s IPO Didn’t Turn Out To Be Like Facebook’s IPO By Nathan Vardi Twitter worked hard to make sure that its initial public offering didn’t turn into the kind of debacle that Facebook experienced when it started out as [...]


Twitter Leaving Social Media Marketers Unsatisfied

Posted by Kacy Capobres in Blog, Social Media Marketing, Twitter. No Comments

7th November

So far Twitter has had no problem attracting users from the marketing world. And yet, despite being the second most popular social networking site behind Facebook for industry business objectives, just 55 percent of the marketers who are currently using the social media network say they are satisfied with the service. This is all according to [...]


Track My Moustache Cause It’s Movember

Posted by Cameron Hail in Blog, Social Media Marketing. No Comments

6th November

In the spirit of Movember, I will be writing a series of posts dedicated to facts, awareness and tech tips to help you get the most out of your furry contribution to a great cause. Please visit http://us.movember.com/ to see how you can get involved and raise money for Prostate Cancer awareness. Moustache Background It’s tough to [...]


Television Gets In On Social Media’s Hashtag Game

Posted by Katie Cessna in Blog, social media, Twitter. No Comments

5th November

It is getting more and more difficult for television shows to keep viewers attention. And more often than not, in today’s TV world many people find out about certain shows through their friends on social media. Many of my favorite shows I began watching because of Twitter. Whenever The Walking Dead, Breaking Bad, or Catfish would be on TV, I [...]


Apple and Firebelly: How These Two Opposites Go Hand In Hand

Posted by Shelby Henderzahs in Blog, Social Media Marketing. No Comments

4th November

One may wonder how a small, locally owned social media marketing firm like Firebelly can have so many similarities to a global technology conglomerate like Apple. Having worked at both places, the first similarity I discovered is the use of technology.  While Apple creates the software and hardware, Firebelly employees creatively put them to use for design and management purposes. Moving away [...]


Pinterest Promoted Pins: 5 Must-Reads

Posted by Chad Richards in Blog, social media. No Comments

1st November

Promoted pins are launching on Pinterest . Learn all about it in the 5-must reads below. Pinterest Announces First Ad Product: Promoted Pins By Lauren Indvik It’s been a long time coming: Pinterest, the heavily funded, 3 year-old image and video-sharing network, announced that it is going to begin experimenting with paid advertising. Pinterest Seeks [...]


How Your Halloween Costume Affects Your Social Media Presence

Posted by Kelli Bauman in Blog, Facebook, social media. No Comments

31st October


How To Be A Hashtag Hacker

Posted by Kacy Capobres in Blog, Facebook, social media, Twitter. No Comments

30th October

The hashtag, or pound sign (#) for you social media novices, has become one of the most important ways we communicate with people online. It has evolved from being just a symbol into allowing people to easily aggregate and organize tweets, status updates, and photos that all have something in common throughout Twitter, Facebook, Instagram, [...]


Facebook Has Lost Their Teen Spirit

Posted by Jackie Yakira in Blog. No Comments

29th October

Is Facebook being pushed out of the spotlight for teens? I started to ask myself this question during one of my daily conversations with my 14-year-old sister, Caroline, who is currently in the 8th grade. I try to stay up to date on all the current drama and trends that are going on in middle [...]


Social Media Changing The Face Of Public Relations

Posted by Emily Andersen in Blog. No Comments

28th October

I have always loved infographics. Even though they are a relatively new concept, I love the creativity that goes into organizing and designing them. I am also thrilled by how they relay information in a quick and visual way. That’s why when I found this “Then & Now” infographic on public relations, I had to [...]


Social Media Changing The Face Of Public Relations

Posted by Emily Andersen in Blog. No Comments

28th October

I have always loved infographics. Even though they are a relatively new concept, I love the creativity that goes into organizing and designing them. I am also thrilled by how they relay information in a quick and visual way. That’s why when I found this “Then & Now” infographic on public relations, I had to [...]


Social TV: 5 Must-Reads

Posted by Chad Richards in Blog, social media. No Comments

25th October

Many social networks are making a foray into social TV. Read all about their efforts in these five must-reads. Social TV Ads (Sort of) Come to Facebook By Vindu Goel Facebook, which was slower to recognize the potential of social TV, offers nothing similar amid its plethora of ad formats and targeting capabilities. But thanks [...]


Beer, Technology, And Social Media Are Bringing People Together

Posted by Kacy Capobres in Blog, social media. No Comments

24th October

On Wednesday evening, some of the Firebelly staff attended an event for our client SteadyServ. This open house allowed the community to see what we have been helping them work on for the past few months. A tech company, SteadyServ is using innovation and social media to solve problems and bring people together over one [...]


How to Lose a Follower in 3 Days

Posted by Cameron Hail in social media, Social Media Marketing. No Comments

23rd October

I hear a lot of people asking the question, ”What is the best way to gain a lot of followers?” and usually that question is followed by, “How can I then market to said followers, and make them spend money on my products?” But hold on people! Social media marketing is not some catch-all solution [...]


Building An Editorial Calendar For Your Blog

Posted by Kacy Capobres in Blog, Blogging. No Comments

22nd October

Without content a blog can not exist. But without consistency, your readership will never grow. By creating an editorial calendar, it can help organize your stream of thoughts and ideas while turning blogging into a regular habit. Start with your core values and strengths. This will help identify your blog’s theme. At Firebelly, we make sure our posts [...]


Building An Editorial Calendar For Your Blog

Posted by Kacy Capobres in Blog, Blogging. No Comments

22nd October

Without content a blog can not exist. But without consistency, your readership will never grow. By creating an editorial calendar, it can help organize your stream of thoughts and ideas while turning blogging into a regular habit. Start with your core values and strengths. This will help identify your blog’s theme. At Firebelly, we make sure our posts [...]


Never Underestimate The Power Of Twitter

Posted by Stephanie Daily in Blog. No Comments

21st October

I mean, I knew Twitter was powerful. But until recently, I had no idea how powerful less than 140 characters could be. A self-proclaimed Favre obsessor (I love Brett), I was watching a Vikings game about 3 weeks ago when I saw a commercial from the NFL Pro Shop showing how you could customize a shirt [...]


5 Social Media Tips From #BOLO2013

Posted by Chad Richards in Blog, social media. No Comments

18th October

This past week, Duncan and I attended the BOLO Conference in Scottsdale, Arizona. It was a great event for leaders of digital agencies. Being the guy I am, I sought out the social media-related sessions. Here are five pieces of advice that came from the presenters: “The way to a consumer’s heart is through their [...]


Social Media Marketing Tips: Using Social Data For Customer Insights

Posted by Duncan Alney in Blog. No Comments

17th October

During a recent webinar by  industry analyst Susan Etlinger on using social data to gain a competitive advantage, I started thinking about the role customer insights play. Drawing upon Susan’s work, my thoughts offer an extension on what we’re doing at Firebelly to solve these social data challenges. Clearly with the emergence of new tools for monitoring, [...]


The Social Media News We’re Linking About

Posted by Kacy Capobres in Blog, Facebook, social media, Twitter. No Comments

16th October

It’s only hump day and already this week has brought some big news from some of our favorite social media platforms. Twitter now lets you receive direct messages from any follower Aiming to make it easier to use direct messages, Twitter has been rolling out a new setting over the past week that will give users [...]


When Silence Is Golden On Social Media

Posted by Kacy Capobres in Blog, social media, Twitter. No Comments

15th October

Many brands have had to learn the hard way that during a national disaster or tragedy, it is often best to step away from social media. While most of these lapses in judgment can be attributed to the actions of a community manager, one of the most highly criticized and controversial company Twitter accounts is [...]


Community Managers Need To Be Community Focused

Posted by Stephanie Daily in Blog, social media. No Comments

11th October

Social media is so much more than how many fans or followers you have. It’s about connecting with people, establishing relationships, and adding value to those relationships. The best way to use social is by making your audience the focus. What do they want to know about? Are they having a problem? As a community manager you [...]


When It Comes To Social Media, We’re Linking About You

Posted by Kacy Capobres in Blog. No Comments

10th October

Here at Firebelly all of our staff is a little social media obessed…after all it’s our job to be! However, we also know most people don’t have time to consume social media news like we do. This is exactly why we are committing to bringing you the best social stories every week in our new “Linking About You” post. [...]


The Personal vs. Brand Approach To Social Media

Posted by Duncan Alney in Blog, Facebook, social media, Twitter. No Comments

10th October

The way we approach social media from an individual and brand perspective are two very different things. While companies often use every platform possible to interact with their customers, the approach I take on my personal accounts is to utilize social to communicate, crowdsource, and collaborate. Facebook: This social network is something I use to maintain [...]


Obamacare And Social Media: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

9th October

The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. Read all about it below. #GetCovered Obamacare Square: Health Care Tries to Go Viral By Chris Miles Rolling out with the official opening of the new federal [...]


Big Business Facing A Big Problem With Social Media

Posted by Kacy Capobres in Blog. No Comments

8th October

Many mega brands are finding out just how difficult it is to develop a successful social media strategy. Despite spending a combined $19 million on social media in the last year, only 10 percent of the 655 big businesses surveyed in a recent global report saw positive results. Like many others, what these brands have not [...]


5 Top Performing Blog Posts You Should Read

Posted by Cameron Hail in Blog. No Comments

7th October

As Firebelly’s resident “datasmith,” I’ve spent a lot of time measuring and analyzing the content we produce. What I’ve found is our blog is very much like an episode of Pawn Stars in that it’s amazing the information one can find when sifting through what is lying around. Below is a list of our top [...]


3 Ways To Create A Winning Customer Experience Through Social

Posted by Stephanie Daily in Blog. No Comments

4th October

Customers really are king. How you handle your interactions with them as a community manager for a brand can make or break whether they become loyal to that company. Below are three key tools to making every experience a winning one for your customer. 1. First the customer has come to you, congratulations! Whether it [...]


Mobile Web Presence Can No Longer Be An Afterthought

Posted by Kacy Capobres in Blog. No Comments

3rd October

Where is your audience coming from? Every year following Apple’s product announcement there is a flurry of excitement among the tech community and consumers alike. And while most of the discussion focuses on whether the latest gadget goodies will live up to user expectations, there is one question companies should yet again be asking themselves. [...]


What reviews are you focusing on?

Posted by Mark in Uncategorized. No Comments

20th September

Yes, I’m still alive (although this blog has seen better days).  One of the challenges with blogging, or using social media in general, is that you have to actually do it.  Whether I’m doing a video or banging something out on the keyboard it does take some thought and effort.  With the number of topics [...]


Has Social Media Made It Impossible To Live In The Moment?

Posted by Duncan Alney in Blog. No Comments

10th September

How do we find a balance between the desire to share and the need to unplug? A few weeks ago I found myself among a packed crowed at Yankee Stadium as Justin Timberlake and Jay Z light up the stage performing their hit song “Suite and Tie.” However instead of relishing in the moment of [...]


LinkedIn’s University Pages: Brilliant or Dumb?

Posted by Duncan Alney in Blog. No Comments

30th August

This is a guest post from Kacy Capobres, a writer, reporter and social media manager based in New York City. This past week, LinkedIn created quite a stir with the announcement of their new University Pages. Designed to attract college and career minded kids as young as 13-years-old, LinkedIn has high hopes their latest strategy [...]


Mobilizing Millennials For Social Good: 6 Takeaways From MCON13

Posted by GuestBlogger in Blog. No Comments

25th July

This is a guest post from Chelsea Tuttle – a Ball State University public relations graduate, a Millennial and a MCON13 attendee. Fifteen influential nonprofit, business and technology leaders, as well as hundreds of attendees, recently gathered in Indianapolis for the one-day Millennial Impact Conference (MCON13) to engage in conversation on how to mobilize the [...]


Community, Lady Gaga & Bourbon: The David Spinks Interview

Posted by Duncan Alney in Blog. No Comments

24th July

To say that David Spinks loves community is an understatement. He’s all about community – and he’s got a track record that proves it. He’s a serial entrepreneur – his latest company is Feast, an online cooking education site (he’s not just the founder, but also an avid participant – and I should know I [...]


5 Weekly Trends on Instagram

Posted by Charlotte Hancock in Blog, social media. No Comments

22nd July

What is even bigger than Instagram? Daily Instagram hashtag trends!  There are many Instagram users that enjoy posting pictures that correspond to the ‘trend of the day’. Very serious Instagram trend users will post everyday of the week, but most have a particular favorite day or two that they contribute to. Selfie Sunday #SS ‘Selfies’, [...]


Your Digital Tattoo: Guidelines On What (And What Not) To Tweet

Posted by Duncan Alney in Blog, social media, Twitter. No Comments

18th July

Editorial Note: this is neither a condemnation or an endorsement of the @veevee example used here. Social media has become a digital tattoo. What kind of tattoo do you have? Are you concerned about what people are seeing and can find? Are you prepared for your email (tweet, facebook update, instagram photo) to define the [...]


36 Rules of Social Media

17th July

Do you follow the 36 rules of social media? We aren’t giving away any secrets, but these 36 tips and tricks will make social media marketing and conversation more efficient.  36 seem like a lot?  Pick a couple of your favorites and start from there!  You’ll be amazed what simple rules can really do! Source


Dating in the Millennial Era

Posted by Charlotte Hancock in Blog, social media. No Comments

15th July

Being a junior in college and almost 21 years old, I am surrounded by dating and fresh relationships.  My peers and I are starting to get to the age where relationships seem good, are wanted, and appear as a maturing act.  Even though we are starting to date and take relationships more seriously, just like [...]


How has the Internet Changed Higher Education? [Infographic]

Posted by Katie Cessna in Blog. No Comments

12th July

There is not a time in my life where I have not used the Internet. From fourth grade using the Internet to do research for projects to now using the Internet as the main source for compiling information for my job here at Firebelly, the Internet has always been in my life. While  many people [...]


Electric (and Social) Forest Festival

Posted by Charlotte Hancock in Blog, Facebook, social media, Twitter. No Comments

10th July

Photo Each June I take a small break from reality and attend Electric Forest Festival (EFF), a music festival in Rothbury, Michigan.  Formally known as Rothburty Music Festival, EFF is owned by Insomniac Events, the same company that puts on Electric Daisy Carnival, Electric Zoo, and many other famous festivals. Electric Forest knows its stuff.  [...]


4 Apps For the World Traveler

Posted by Katie Cessna in Blog. No Comments

8th July

Next Spring I will be traveling to Sydney, Australia to study abroad for 5 months. While most trips for people only last a couple weeks, it is still helpful to know some apps that can get you through your trip whether long or short. These apps not only provide services to communicate with your loved [...]


Vine vs. Instagram

Posted by Charlotte Hancock in Blog. No Comments

5th July

Vine has been around since January for iOS users and just became available for Android users, June 3rd.  Unfortunately (for Vine), right after on June 20, Instagram (or Facebook) released Instagram video that was automatically available for both iOS and Android users. From my personal social media feeds, I have heard all opinions on whether [...]


Local, Food, Travel: An Interview with Caleb France, Founder of Cerulean

Posted by Katie Cessna in Blog. No Comments

3rd July

Editor’s Note: Caleb (and Cerulean) is a Firebelly client. They’re huge believers in the power of the customer experience being the best marketing – and Firebelly’s work has focused on amplification of this through social media, public relations and word of mouth. Of course, most importantly there is alignment between Cerulean and Firebelly’s philosophy on [...]


Car Shopping – Version Millennial

Posted by Charlotte Hancock in Facebook, social media. No Comments

1st July

When we thought Millennials could not get any more hooked and serious about social media they took it one step further: Car Buying. Everyone loves to go car shopping.  What is better than driving around expensive cars you are not going to buy?  Well to Millennials car shopping is another one of life’s burdens and [...]


4 Reasons Why Millennials Love Instagram Video

Posted by Charlotte Hancock in Blog, social media. No Comments

26th June

There has been a lot of excitement about Instagram’s new video tool, released June 20, that records and directly shares 15-second videos into the Instagram feed.  While very similar to Twitter’s Vine, which has been around since January, Instagram’s video already seems to be more popular and appreciated by Millennials. Millennials are 2.5 times more [...]


Social Networks to help that Summer Fitness Routine

Posted by Charlotte Hancock in Blog, social media. No Comments

18th June

It will officially be summer this Friday, June 21, and for me summer is about getting healthy.  Usually, I try to start my healthy eating and routine exercise right after school is out in May, but alas, the middle of June seems to sneak up on me pretty quickly.  For those who are in the [...]


Mobile Trends for 2013

Posted by Charlotte Hancock in Blog. No Comments

13th June

With mobile technology rapidly growing and changing it is exciting to see what we can expect to happen in the future.  I discovered an article written by JWT on the 13 Mobile Trends for 2013 and picked out a few that I already see happening in my own mobile use. Million Ways To Say Hi [...]


Pin, Pin, Pin Away

Posted by Charlotte Hancock in Blog, social media. No Comments

4th June

How many times have you pinned something to a board, clicked on it and it took you to an “unavailable” page? You have this great recipe or work-out tip you want to try and then suddenly you’re back to square one. Frustrating. However, there’s hopeful news. Pinterest is working out these kinks in hopes that [...]


7 reasons I’m thrilled about AllFacebook Marketing Conference 2013

Posted by Duncan Alney in Blog. No Comments

3rd June

When: June 5, 2013 Where: Hilton San Francisco Union Square Each year MediaBistro hosts AllFacebook Marketing Conference which provides the world a deep look into Facebook innovations and issues impacting both social media and digital marketing. This year it will take place at the Hilton San Francisco Union Square on June 5th. The event is [...]


Interview with Chanelle Schneider, Millennial Specialist

Posted by Charlotte Hancock in Blog. No Comments

24th May

With all the studying being done on Millennials, Firebelly decided to interview one of the top Millennial specialist, Chanelle Schneider.  Chanelle is a freelance social media manager, the founder of #GenYChat, and currently works as the community director at My Rising Tide. 1. What do you think makes Millennials different? The over 80 million of [...]


Lead Attribution: “Company Website” Isn’t Enough

Posted by Mike Whaling in marketing. No Comments

10th May

When you’re collecting information from a new prospect or customer, do you ask how they heard about you? Does your contact form have one of those drop-downs with a bunch of pre-populated options? If you’re like a lot of companies, you probably get a lot of people who tell you that they found you through […]

The post Lead Attribution: “Company Website” Isn’t Enough appeared first on 30 Lines.


Lead Attribution: “Company Website” Isn’t Enough

Posted by Mike Whaling in marketing. No Comments

10th May

When you’re collecting information from a new prospect or customer, do you ask how they heard about you? Does your contact form have one of those drop-downs with a bunch of pre-populated options? If you’re like a lot of companies, you probably get a lot of people who tell you that they found you through [...]

The post Lead Attribution: “Company Website” Isn’t Enough appeared first on 30 Lines.


Has Social Media Changed The College Experience For The Better?

Posted by Charlotte Hancock in Blog. No Comments

30th April

I stumbled across a blog post a few weeks ago about how social media was ruining the traditional college experience. To me this seemed like a bold statement and more a matter of opinion. A large percentage of millennials are in college or heading to college this fall – it is interesting to think about [...]


Facebook Graph Search Optimization: 5 Must-Reads

Posted by Chad Richards in Blog, Facebook, social media. No Comments

29th April

What should you do to optimize your Facebook page for Graph Search? Find out in these 5 must-reads. What Facebook Graph Search Means for Your Business By Kelly Jo Horton Graph search is Facebook’s social solution for connected search. It is a search algorithm that delivers results based on connecting the dots in the mountains [...]


Firebelly Goes To The 2013 TechPoint Mira Awards Gala

Posted by Kelly Rynard in Blog. No Comments

24th April

Saturday, April 20 was the 2013 TechPoint Mira Awards – Firebelly was named a finalist in Marketing Technology Excellence & Innovation category . We are honored to be named one of “The Best Of Tech In Indiana” among the tech greats of Indiana. Check out Duncan’s video, where he talks about being a finalist in a recent blog [...]


Millennials And The Need To Stay Connected

Posted by Charlotte Hancock in Blog. No Comments

23rd April

Millennials do not want to miss anything – we check our phones as soon as we are awake, clutch them all day, and finally fall asleep after a nightly update. For millennials, checking social media is as routine as brushing our teeth or eating dinner. Millennials have a need to be connected and fulfill this [...]


What Facebook Home Means For Marketers: 5 Must-Reads

Posted by Chad Richards in Blog, Facebook, social media. No Comments

22nd April

Facebook has rolled out Facebook Home, a mobile experience that “puts your friends at the heart of your phone.” But what does this mean for marketers and brands? Find out in this week’s must-reads below. Facebook Home: What’s in It for Marketers? By Andrew Cherwenka Facebook introduced the launch of Facebook Home, ending rumors of [...]


The Boston Marathon Tragedy Through The Eyes Of Social Media

Posted by Kelly Rynard in Blog. No Comments

17th April

It feels like every time I turn around there is a tragedy in the news. It’s no secret that social media is the new way of finding out about events in real time. The tragic events at the Boston Marathon on Monday, April 15, are no different. If you were to ask someone how they found out about the [...]


Teens and Technology

Posted by Charlotte Hancock in Blog. No Comments

16th April

Even though I am ‘technically’ not a teenager anymore I can still easily relate to the amount of mobile technology used among the teens. I have been out of high school for a few years, but can easily remember most of my peers having cell phones. Most of us got our first cell phone around [...]


How To Use Vine For Business: 5 Must-Reads

Posted by Chad Richards in Blog, social media. No Comments

15th April

Vine is an iPhone app that allows users to shoot short looping videos they can then share with their followers. What can your business do with six-second videos? Read this week’s 5 must-reads for ideas. 7 Surprising Ways to Grow Your Business on the Twitter Vine By James T Noble It’s been hailed as Instagram [...]


How Millennial Are You?

Posted by Charlotte Hancock in Blog. No Comments

11th April

There is a fun quiz offered by Pew Internet that gauges how millennial you are. I am a member of the millennial generation and got a pretty solid score of a 98! Duncan, who age wise does not qualify to be a millennial, got a score of 88 – not too far behind me! Here [...]


Firebelly News: NFPT Best Workout Face Photo Contest

Posted by Kelly Rynard in Blog. No Comments

10th April

The National Federation of Professional Trainers (NFPT), a Lafayette, Indiana-based, organization that has been certifying fitness trainers since 1988, is celebrating its 25th Anniversary this year! We’ve recently helped them launch its Best Workout Face Photo Contest on Facebook to celebrate. NFPT is running a photo contest through April 28 for one winner to receive $500! Also, [...]


The Most Important Component Of Social Media Program Success: Executive Buy-In

Posted by Duncan Alney in Blog, social media, Social Media Marketing. No Comments

9th April

Regardless of the size of your company, the most important component of your social media program is executive buy-in. It doesn’t matter if you work for a Fortune 100 company or a small business. I’ve talked to marketers in both those groups (and let me tell you size is no indication of smarts or sophistication) [...]


Millennials: The Digital Natives That Are Always ‘On’ Social Media

Posted by Charlotte Hancock in Blog. No Comments

4th April

There seems to be a lot of talk about the oddities of Generation Y, or the Millennials, but what really makes this generation stand out? The millennial generation is full of technology driven, social media fanatics.  Millennials were born between the early 80’s to the mid 90’s, currently being between ages 18-29, making me part [...]


40 Years of Cell Phone History [Infographic]

Posted by Kelly Rynard in Blog. No Comments

3rd April

Today, April 3, 2013, we celebrate the 40th anniversary of mobile telephones. It’s hard to imagine a world without cell phones. Most of us use them for a lot more than calls nowadays. We use them for everything from asking Siri where to eat for dinner to updating our Facebook statuses, emailing and business transactions. We [...]


“Don’t Think Like A Marketer. Think Like A Person”: The Susan Etlinger Interview

Posted by Duncan Alney in Blog. Comments Off

2nd April

Editor’s Note: Duncan did this interview a while ago. I’m just amazed at how relevant and current all of this still is. – Chad What getting data to work for us,  customer engagement and Gladys Knight have in common. I’ve been following Susan Etlinger’s work for some time. She’s intelligent, a brilliant analyst, and she’s [...]


The Importance Of Thinking In A Technology-Obsessed World

Posted by Duncan Alney in Blog. No Comments

29th March

We’re living in a culture where instant is becoming the norm. We answer the questions during conversation by looking it up instantly on a mobile device. We check all our social networks multiple times a day. Tomorrow is no longer fast enough for many of us. Get me an answer ASAP really means now. I [...]


Facebook Cover Photo Compliance Tool

Posted by Chad Richards in Blog, Facebook, social media. No Comments

22nd March

Facebook has lifted many of the restrictions regarding cover photos. Cover photos can now include calls to action, price and purchase information, contact information and Facebook references (such as “Like”). The arbitrary 20% text rule is still in effect – cover images cannot be made up of more that 20% text. Some people have found [...]


St. Patrick’s Day & Social Media: 3 Must-Reads

Posted by Chad Richards in Blog, social media. No Comments

17th March

Happy St. Patrick’s Day! Check out these three must-reads on how your brand can celebrate it. 5 Great Green Social Media Tips for St Patrick’s Day By Muhammad Uzair St Patrick’s Day is just around the corner and for many, so are pints of Guinness, shamrock hats and a bit of the craic. We’ve compiled [...]


The Importance Of Face Time In A Technology-Driven World

Posted by Kelly Rynard in Blog. No Comments

14th March

Firebelly is a fast-paced working environment – sometimes we forget to stop for a minute and take a breath. That being said, one of my favorite parts about working here is taking a breath to meet with clients in person, whether it is for coffee, food or drinks. This M.F.K. Fisher quote fits perfectly with [...]


Firebelly Is A 2013 TechPoint Mira Awards Finalist

Posted by Duncan Alney in Blog. No Comments

12th March

Hard work does pay off because Firebelly has been nominated and selected as a Mira Awards finalist for Marketing Technology Excellence and Innovation. I’m thrilled! I don’t typically use exclamations in blog posts. We’re usually editorial in our blog, but good times call for celebration – and that includes you – our community. I’ve included [...]


Firebelly Is A 2013 TechPoint Mira Awards Finalist

Posted by Duncan Alney in Blog. No Comments

12th March

Hard work does pay off because Firebelly has been nominated and selected as a Mira Awards finalist for Marketing Technology Excellence and Innovation. I’m thrilled! I don’t typically use exclamations in blog posts. We’re usually editorial in our blog, but good times call for celebration – and that includes you – our community. I’ve included [...]


Social Networking Terms of Use in 2013

Posted by Chad Richards in Blog, Facebook, social media. No Comments

8th March

2012 didn’t end well for social networking and the ever-looming subject of online privacy. Popular social sites like Facebook have been the subject of privacy concerns for years, but users are starting to hold companies accountable for their actions – making others rethink the way they take on Internet privacy. Instagram Hates You In early [...]


Facebook’s Big News Feed Announcement That Benefits Brands

7th March

Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates. Chris Struhar, Tech Lead of Facebook News Feed, announced, “We’re [...]


Firebelly News: The Register.com eCommerce Photo Contest Launches

Posted by Kelly Rynard in Blog. No Comments

7th March

Firebelly is excited to be working with Register.com on its first Facebook Photo Contest. The Register.com eCommerce Photo Contest is running now through March 26 for 2 winners to each receive one free year of the eCommerce Premium Package – which includes hundreds of design templates and design tools, real-time inventory tracking and product catalog [...]


Non-Industry CRM or Other Tools

Posted by Mark in Uncategorized. No Comments

6th March

Thanks to @mbrewer for the push to do a video.  Yes, I say “tools” a bunch in this video, but I wasn’t going to do it over. Find out some things about Matt Kilmurray on his blog. Click here to watch on YouTube


2013: The Year For Women Business Owners

Posted by Kelly Rynard in Blog. No Comments

13th February

If you are a woman business owner, you’re going to love to hear this news! The Web.com and National Association of Women Business Owners (NAWBO) national survey of women business owners (WBOs) found a pervasive sense of economic optimism - including a prediction by 85 percent of WBOs that more women will become entrepreneurs in 2013 than in past years. Women start their [...]


Firebelly launches Cisco’s ‘How Tweet It Is!’ Sweepstakes on Twitter

7th February

Firebelly first worked with Cisco in 2012 when we helped them generate awareness, excitement and registrations for their Cisco Live event via a Facebook sweepstakes and photo contest. Both promotions were a success, but fans and followers suggested also doing something on Twitter for the next event. Well, the 2013 Cisco Live event in Orlando [...]


The Online Ratings Game Is Just Another Marketing Play

Posted by Mark in Uncategorized. No Comments

31st January

A fun little debate thread on Lisa Trosien’s Facebook page has me thinking today about where we’re going with online ratings.  As the title of this post states, I feel the online ratings game has just become another marketing play.  Here’s my comment from Lisa’s page, and then I’ll continue below. I’m somewhere in the [...]


How Martin Luther King May (Or May Not) Have Used Social Media

Posted by Chad Richards in Blog, social media, Social Media Marketing. No Comments

21st January

In honor of Martin Luther King Day today, here are 3 must-reads on how MLK may (or may not have) used social media – as well as lessons that can be applied to social media usage today. 4 Social Media Strategy Ideas from Martin Luther King Jr By Chris Pahor Today we can look back [...]


The Impact Of Photos On Facebook [Infographic]

17th January

When it comes to posting on your business Facebook page it’s important to keep in mind the value that photos add to your text and/or link posts. The infographic by Wishpond reenforces strong data that photos are king when it comes to posts. For example,  photo posts on Facebook receive 84% more link clicks and [...]


Facebook Graph Search: 5 Must-Reads

16th January

Yesterday, Facebook announced Graph Search – a new type of search where “the objects we search for aren’t web pages but instead virtual representations of real world objects: people, places and things.” Learn all about it in today’s roundup. Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement By [...]


The iPad Killed My Productivity

Posted by Mark in Apartment Marketing. No Comments

12th January

Some of you may be familiar with my iFad posts of the past. I argued against the device as I didn’t see the value of having a device that fits somewhere between my phone and my laptop. I fought it until someone was generous enough to give me one of these luxury items about a [...]


Consistent Blogging

7th January

Guess what.  I suck at it.  Why?  Like many, I could give a number of excuses.  However, I know it’s really just because of a few things that could be overcome. 1. Discipline  At one time I had nearly made it a habit.  But, like anything in life, habits can change and priorities can shift.  [...]


test post

Posted by Duncan Alney in Blog. No Comments

2nd January

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat [...]


Top 12 Blog Posts Of 2012

Posted by Chad Richards in Blog, Blogging, social media. No Comments

2nd January

Here are the 12 most-read posts on our blog in 2012. Pinterest, Instagram and memes were popular topics. Thank you for reading, sharing and commenting last year! We’re looking forward to more in 2013. 12. Sh*t Social Media People Say 11. How To Run An Instagram Photo Contest 10. Pinterest Early Best Practices From Firebelly [...]


4 CRM Lessons Learned From ‘The Great Social Customer Service Race’

Posted by Kelly Rynard in Blog. No Comments

27th December

Ashley Verrill, CRM market analyst with Software Advice conducted “The Great Social Customer Service Race.” The race was created to evaluate how efficiently the nation’s top 14 brands across seven industries provided customer support on Twitter. The evaluations are based on the response time and the percent of total tweets that received a reply. Snapshot of the [...]


Content Marketing Tip: Video Transcripts

Posted by Erik Deckers in Blog, Blogging, SEO, YouTube. No Comments

26th December

So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. Try putting up a transcription of the audio in with the actual media file. Here’s why: Right now, a great way to win search is to have your video rank high on YouTube. [...]


‘Tis the Season for Facebook Gifts Giving

Posted by Chad Richards in Blog, Facebook, social media. No Comments

24th December

Facebook Gifts rolled out in the U.S. just in time for the holiday shopping season. Learn all about it in these 5 must-reads. Facebook Gifts Now Available to All U.S. Users By Chloe Albanesius Just in time for some last-minute holiday shopping, Facebook today rolled out its Gifts products to everyone in the U.S. How [...]


4 Must-Reads + 1 Must-See On Instagram’s TOS Changes

Posted by Chad Richards in Blog, social media. No Comments

19th December

This week Instagram announced changes to its terms of service that will go into effect on January 16, 2013. With change, comes drama. There has been plenty of that – with many in the traditional and social media spaces speculating the consequences these changes may bring. Instagram says it now has the right to sell [...]


2012 and Looking Ahead to 2013

Posted by Mark in Apartment Marketing. No Comments

13th December

Click to View on YouTube


Five Steps to Create a Viral Video

Posted by Erik Deckers in Blog. No Comments

13th December

I hear from my friends in the video content marketing business that they’re frequently asked to create a viral video. As if it’s something they can just whip up, post it to YouTube, and it will become the next Charlie Bit My Finger, garnering millions of views in a few days. To tell the truth, [...]


Relevant Social Content is Visual, Spatial and Mobile

12th December

Today’s article is a guest post by Jason Bean, Internet Marketing Sherpa at Deep Ripples. I recently wrote a post that discussed how Major League Baseball used Instagram to really connect with their fans. For that post the main focus was on Instagram and how MLB was taking advantage of the photo sharing activity of [...]


The Biggest Social Media Mistakes & Disasters of 2012

Posted by Chad Richards in Blog, social media, Social Media Marketing. No Comments

11th December

With as quickly as things move on social media sites, there are going to be mistakes. Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012 By Seth Fiegerman The calendar year wouldn’t be complete without a few social [...]


Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Posted by Chad Richards in Blog, social media, Social Media Marketing. No Comments

4th December

2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. 8 Big Social Media Disasters of 2012 By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing [...]


New Feature On Pinterest Gives Users More Privacy

Posted by Kelly Rynard in Blog, social media. No Comments

28th November

  Pinterest recently launched Secret Boards. Pinners will appreciate this new feature and it will encourage more personal users to join as well. This new feature is fantastic for businesses, especially those who are planners. If a company is planning to launch a new product or host a special event a Secret Board can be created in advance, [...]


Three Most Important Content Marketing Lessons of 2012

Posted by Erik Deckers in Blog, Blogging. No Comments

27th November

This year has been one of major upheaval after another for content marketers. We’ve had our tried-and-true algorithms and techniques busted by Google, we’ve had new algorithms and measurements introduced, which actually sent some search engine optimization professionals out of business. Here are three things that every content marketer should have learned from the past [...]


5 Must-Reads On Social Media & Cyber Monday

Posted by Chad Richards in Blog, social media. No Comments

26th November

Take a look at the impact (or lack thereof) social media has on Cyber Monday in today’s must-reads. Cyber Monday: Facebook Adds Social Gifting Service By Nick Trenchard Facebook is gearing up for the holiday season and expanding its roster of online retailers to help the social media giant transition into the world of e-commerce. [...]


5 Must-Reads On Social Media & Cyber Monday

Posted by Chad Richards in Blog, social media. No Comments

26th November

Take a look at the impact (or lack thereof) social media has on Cyber Monday in today’s must-reads. Cyber Monday: Facebook Adds Social Gifting Service By Nick Trenchard Facebook is gearing up for the holiday season and expanding its roster of online retailers to help the social media giant transition into the world of e-commerce. [...]


Social Media Horror Story With A Happy Ending

15th November

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Dennis is also Chief Executive Officer of BlitzMetrics – creating awesome Facebook dashboards that show how you stack up against your competitors. Everyone has their travel horror story to share — the obnoxious front [...]


Consumers Value A Brand’s Facebook Page More Than You Know [Infographic]

Posted by Kelly Rynard in Blog, Facebook. No Comments

14th November

Mashable created the infographic below for a recent study by market research firm, Lab42. The study concluded that about 50% of consumers view a brand’s Facebook presence more than its website. One thousand social media users were asked how they felt about Liking and interacting with brands on Facebook. At Firebelly, we really harp on the [...]


Instagram Web Profiles: 5 Must-Reads

Posted by Chad Richards in Blog, social media, Social Media Marketing. No Comments

13th November

Instagram has begun rolling out web profiles for users. Get the scoop with these 5 must-reads. As Instagram Debuts Web Profiles, It’s Beginning to Look a Lot Like Facebook By Mike Isaac Welcome to the new era of Instagram. Brought to you by Facebook. Instagram launched Web profiles on Monday morning, the first true attempt [...]


SEO Isn’t Dead. The New SEO

Posted by Erik Deckers in Blog, Blogging, Google, SEO. No Comments

13th November

People who are aware of what’s going on with Google, but aren’t mired in the details of SEO every day may have heard the oft-used-but-incorrect phrase, “SEO is dead.” My utter contempt for any phrase that says “______ is dead” notwithstanding, SEO is anything but dead. True, it has undergone some serious transformations, but calling [...]


U.S. Election 2012 & Social Media: 5 Must-Reads

Posted by Chad Richards in Blog, Facebook, social media, Twitter. No Comments

5th November

Election Day in the U.S. is November 6th. Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign By Alex Kantrowitz While face-to-face engagement is still the bread and butter of electoral politics, social media does have an important role to play [...]


Circumstances and Choices

Posted by Mark in Inspiration. No Comments

5th November

Many of you know I am an Indianapolis Colts fan.  Regardless if you are a football fan or sports fan in general, I wanted to share a powerful message from Colts head coach Chuck Pagano.  Chuck was recently diagnosed with Leukemia and has gone through his first round of chemotherapy.  He attended yesterday’s game and [...]


Hurricane Sandy & Social Media: 5 Must-Reads

Posted by Chad Richards in Blog, Facebook, social media, Twitter. No Comments

29th October

When natural disasters strike, social media sites are often the first places people go to find, and share, information. Here are 5 must-reads on Hurricane Sandy and social media. Facebook, Twitter abuzz with Sandy chatter, photos By Barbara Ortutay Whether you call it Frankenstorm, Stormpocalypse or simply Hurricane Sandy, the giant weather system barreling into [...]


Is Twitter Trying To Be Like Facebook?

Posted by Kelly Rynard in Blog, Twitter. No Comments

24th October

Over the last month or so Twitter has designed its platform to compete with ever changing Facebook. Many have their opinions about the redesign, but it’s the right move for Twitter to allow users to tell their stories more visually. New Twitter Features: Header Image: The new header image on a Twitter profile ressembles Facebook’s [...]


The Best Content Marketer? An Orange Cone

Posted by Erik Deckers in Blog, Blogging, social media. No Comments

23rd October

When I played college soccer, my coach, Larry, said something that has stuck with me for the last 25 years: the best defender a forward will ever face is an orange cone. “The orange cone doesn’t actually do anything, but immediately the forward is more likely to make a dribbling mistake, because he’s got to [...]


Visualizing Viral Imagery Spread On Facebook

Posted by Chad Richards in Blog, Facebook, social media. No Comments

19th October

Stamen, a design and technology studio, has put together a series of videos visualizing the spread of content (originally posted by George Takei) being shared across Facebook. The data used for the visualizations spans a three-month period from July to September. These are definite must-sees for data lovers and artists alike. You can view all [...]


Facebook Edgerank Changes & Rumors: 5 Must-Reads

17th October

Like many in the blogosphere, I noticed a “September slump” in regard to reach on some of the Facebook pages I manage. Many have speculated that Facebook changed their Edgerank algorithm so that organic reach of brand updates was decreased – forcing brands into pay to play visibility via promoted posts. Get the scoop in [...]


Five Social Media Haters We Love To Hate

Posted by Erik Deckers in Blog, social media. No Comments

16th October

Social media haters are familiar to those of us who do social media on a regular basis. These are the people who, for whatever reason, aren’t just content to never use social media, but think that everyone else is a raging lunatic for even using it. These are the five social media haters you will [...]


Firebelly News: Heartland Film Festival and Cerulean Restaurant Sweepstakes

Posted by Kelly Rynard in Blog, social media. No Comments

15th October

Firebelly is excited to be working with two amazing new clients: Heartland Truly Moving Pictures and Cerulean Restaurant opening in the City Way development in downtown Indianapolis. We’ve recently helped them both launch Facebook sweepstakes offering exclusive VIP prizes. To enter or find out more information see below. Heartland’s All-Access Fest Passes Sweepstakes This year [...]


Be Awesome. The Social Media Part Will Take Care of Itself.

Posted by Mike Whaling in marketing, social media, Word of Mouth. No Comments

15th October

Red Bull Stratos proves success in social media doesn’t always mean you need a dedicated social media campaign. Do things worth talking about, and people will do the sharing for you.

The post Be Awesome. The Social Media Part Will Take Care of Itself. appeared first on 30 Lines.


Content Marketing Is More Than Just Writing

Posted by Duncan Alney in Blog, social media, Social Media Marketing. No Comments

12th October

As an enthusiastic photographer, I’m always reminding people that when it comes to content marketing, it’s more than just writing. Don’t get me wrong, writing is very important. People read to gather information, learn important news, be entertained, and even get an education. But there’s so much more to content than the written word that [...]


Klout’s Effect On The Classroom, Your Career & More

Posted by Chad Richards in Blog, social media, Social Media Marketing. No Comments

9th October

A Klout score, while controversial to many, is becoming more mainstream and carrying more weight in the real world. (For those who care, my own score is currently 56.) Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use By Ryan Thornburg The least favorite part of my [...]


Get Your Content to Cut Through the Clutter

Posted by Erik Deckers in Blog, Blogging. No Comments

9th October

“It seems like nobody truly pays attention to the actual content of their social media, so how can it be used effectively if everyone is using it this way? It seems like the actual content is ignored.” I was guest speaking to a business class at the University of Nevada Reno, thanks to the miracle [...]


Facebook Celebrates 1 Billion Users With Ad About Chairs

Posted by Chad Richards in Blog, Facebook, social media. No Comments

5th October

Facebook celebrated hitting the one billion user milestone by releasing a some-have-called-odd ad comparing itself to chairs. The video has already been spoofed on YouTube. You can watch it below:

[Video URL: http://youtu.be/c7SjvLceXgU]
What do you…


Which Country Uses The Internet Best?

Posted by Kelly Rynard in Blog. No Comments

3rd October

In the Who Uses The Internet Best? Infographic below by Online Education Database you may be surprised to find that the United States have a lower percentage of Americans online and a smaller percentage of households with personal computers compared t…


Content Marketing is All About Education, NOT Marketing

2nd October

One of the biggest sales lessons I learned a long time ago, back when I was selling wagon wheel straighteners, was that you’ll be a great salesperson if you help people solve problems they have. I had figured this out as a marketer, but I refused to do sales at all. I was working for [...]


Facebook’s New Gifts Service: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

1st October

Facebook recently launched Facebook Gifts – a way to give real gifts to your virtual friends. Learn all about it in today’s 5 must-reads. Facebook unwraps new Gifts service By Jon Swartz Facebook is hoping social-gift giving will be a revenue gift that keeps on giving. The social-networking giant unwrapped Facebook Gifts, a new service [...]


Facebook Offers Changes & Charges: 3 Must-Reads

24th September

Facebook has announced major changes to Facebook Offers. These 3 must-reads will fill you in. Facebook Offers: The Beginning of the End of Business Freebies By Michelle Stinson Ross Now, any business, whether brick-and-mortar, e-commerce, or a mix of both, can offer deals to their fans. There is a catch, though. The option to post [...]


How are you corralling your online traffic?

21st September

My first video in awhile. I’m concerned we’ve let our customers determine how we talk to them online when we should be doing a better job leading them down the best path for us. Check it out on YouTube


Social Media Gone Wild

Posted by Kelly Rynard in Blog. No Comments

20th September

About a month ago my fiancé and I went out to Jackson Hole, Wyoming for a post engagement celebration. We did everything from whitewater rafting to seeing Ole Faithful and the Tetons to hanging out at the Million Dollar Cowboy Bar. The highlight of the trip was the wildlife expedition and South loop tour of Yellowstone National [...]


4 Grammar Podcasts To Improve Your Language Usage

Posted by Erik Deckers in Blog. No Comments

19th September

Last week, I wrote about the importance of using proper punctuation and grammar for the benefit of your personal brand and even your entire career. Unfortunately, grammar is not something you can just pick up a book or listen to a podcast. Or is it? Here are 4 resources where I constantly go for grammar [...]


4 Grammar Podcasts To Improve Your Language Usage

Posted by Erik Deckers in Blog. No Comments

19th September

Last week, I wrote about the importance of using proper punctuation and grammar for the benefit of your personal brand and even your entire career. Unfortunately, grammar is not something you can just pick up a book or listen to a podcast. Or is it? Here are 4 resources where I constantly go for grammar [...]


4 Grammar Podcasts To Improve Your Language Usage

Posted by Erik Deckers in Blog. No Comments

19th September

Last week, I wrote about the importance of using proper punctuation and grammar for the benefit of your personal brand and even your entire career. Unfortunately, grammar is not something you can just pick up a book or listen to a podcast. Or is it? Here are 4 resources where I constantly go for grammar [...]


4 Grammar Podcasts To Improve Your Language Usage

Posted by Erik Deckers in Blog. No Comments

19th September

Last week, I wrote about the importance of using proper punctuation and grammar for the benefit of your personal brand and even your entire career. Unfortunately, grammar is not something you can just pick up a book or listen to a podcast. Or is it? Here are 4 resources where I constantly go for grammar [...]


How To Run An Instagram Photo Contest

Posted by Chad Richards in Blog, social media, Social Media Marketing. No Comments

17th September

Interested in running an Instagram photo contest? Check out these 3 must-reads. How To Host A Photo Contest On Instagram From Instagram Blog Photo contests are a great way to increase visibility of your brand on Instagram. We asked Deftones and the brains behind the contest, Velvet Hammer Music and Management Group, for some tips [...]


Friday’s 5 Facebook Must-Reads

Posted by Chad Richards in Blog, Facebook, social media. No Comments

14th September

Facebook is always in flux. Stay up-to-date with this week’s 5 must-reads. Zuckerberg: Facebook future is mobile By Benny Evangelista and James Temple In his first public appearance since Facebook’s stock flopped in May, Chief Executive Officer Mark Zuckerberg said Tuesday that the social network is staking its future on mobile devices, but admitted that [...]


Social Curation Will Not Cure Your C.P.A.

Posted by Duncan Alney in Blog. No Comments

13th September

Social curation will not cure your C.P.A. If you’re asking what’s C.P.A. or think I’m talking about accountants, don’t feel bad. That’s not what I’m talking about. C.P.A. also stands for continuous partial attention. I first heard my friend Stewart Quealy mention it a few months ago “Dude, I can’t reach anyone in NYC in [...]


Bad Grammar Can Affect Your Brand, Your Career, Your Company

Posted by Erik Deckers in Blog. No Comments

11th September

If you can’t write or spell worth a damn, your career can be adversely affected. I’m not talking about the occasional typo or error that slips through unnoticed. I mean, if we’re being completely honest here, I still don’t understand the rule about who/whom, even after several people explained it to me yesterday. I’m talking [...]


3 New Features On Pinterest

Posted by Kelly Rynard in Blog, social media. No Comments

10th September

Over the past couple months, Pinterest has made a few changes to its pin-tastic platform. Many of these changes have been subtle, and the average user would not notice. However, there are 3 features that have been added that all users will benefit from. Below are the features that will both improve the user experience, [...]


The Social Media Audit [Infographic]

Posted by Kelly Rynard in Blog, social media, Social Media Marketing. No Comments

7th September

My post last week, Brand Discovery: The First Step In A Social Strategy, discussed the importance of brand discovery whether it be with an agency or internally. This week, I stumbled across the infographic below by Awareness, Inc. that explains the objectives and goals of the audit. A social audit is one of the most important parts of discovery work [...]


Top 5 Posts From The Condescending Corporate Brand Page On Facebook

5th September

Have you heard of the Condescending Corporate Brand Page on Facebook? If not, I’d recommend giving it a “Like” – just don’t be like it. The page was created to spoof (and shame) efforts some brands have launched on their Facebook pages. They describe themselves as “a big corporate brand using Facebook. So look out [...]


Top 5 Posts From The Condescending Corporate Brand Page On Facebook

5th September

Have you heard of the Condescending Corporate Brand Page on Facebook? If not, I’d recommend giving it a “Like” – just don’t be like it. The page was created to spoof (and shame) efforts some brands have launched on their Facebook pages. They describe themselves as “a big corporate brand using Facebook. So look out [...]


3 Reasons List Posts Are Guaranteed Blog Traffic Boosters

Posted by Erik Deckers in Blog, Blogging. No Comments

4th September

Admit it. You looked, didn’t you. You were intrigued by the headline, and you wanted to see what this was all about. You wanted to see what the 3 reasons were — I nearly called them 3 secrets — and whether you could pick something up. What if there was really only one secret? (Don’t [...]


Social Media In The Workplace: 5 Labor Day Must-Reads

Posted by Chad Richards in Blog, social media, Social Media Marketing. No Comments

3rd September

Happy Labor Day to our U.S. readers! Here are 5 must-reads on social media in the workplace. National Labor Relations Board Takes Sledgehammer to Social Media Policies By Allen Smith In a report whose guidance is likely to be challenged in the courts, the National Labor Relations Board cautioned that it believes that numerous common [...]


9 Curated Moments From The Social Curation Summit

Posted by Duncan Alney in Blog, social media, Social Media Marketing. No Comments

31st August

In July, I participated in the Social Curation Summit in New York City. Here are 9 noteworthy sound bites from Twitter that represent the variations in conversation, people and moments – my curation from within the Social Curation Summit. You’ll see that I’ve ended with two of my own tweets. Hope you enjoy this. 1. [...]


Brand Discovery: The First Step In A Social Strategy

Posted by Kelly Rynard in social media, Social Media Marketing. No Comments

29th August

Based on my extensive work with brands at Firebelly, brand discovery is an essential part of the any marketing strategy, including social. It’s imperative for brands to know this information whether they are working with an agency or not. From there, Firebelly meets with the client and runs through discovery questions – the meat and potatoes. By [...]


You Ruined the Internet for the Rest of Us. Thank You.

Posted by Erik Deckers in Blog, Blogging. No Comments

28th August

With the Google Panda and Google Penguin updates, content marketing just got harder for everyone else. The problem was, people were creating “thin content.” This is the poorly-written crap that’s thrown together with an article spinner and an infinite number of monkeys, trying to trick search engines into ranking their stuff higher than it should [...]


Monday’s 5 Facebook Must-Reads

Posted by Chad Richards in Blog, Facebook, social media. No Comments

27th August

Facebook is always in flux. Stay up-to-date with this week’s 5 must-reads. Facebook’s iPad and iPhone App Just Got Faster By Joanna Stern If you’re an iPhone or iPad owner and a heavy Facebook user, you know the Facebook app has been slow. It can take time to get to a friend’s profile, see updates [...]


Some Consumers Are Just Consumers: Don’t Ignore Consumption Rates On Facebook

24th August

You’re creating and curating killer content on your Facebook page. You’re including strong calls-to-action with each post, but you’re still not seeing as many comments, shares, offer claims and Likes as you’d like. This doesn’t mean your Facebook efforts have failed. Some consumers are simply that – consumers. Many of your fans will never outwardly [...]


Content Marketing is More Than Just Blogging

Posted by Erik Deckers in Blog, Blogging. No Comments

23rd August

Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you [...]


It’s Not Business, It’s Personal [Infographic]

Posted by Kelly Rynard in Blog, Social Media Marketing. No Comments

22nd August

If you are unsure about going social with your business this is a great visual to consider. The Improve Your Marketing Or Get Out Of The Business infographic below created was by Demandforce. Focusing the importance on current customers through their word of mouth and online reviews. It also illustrates how social sites have increased customer growth and [...]


Social Media Influencers vs Brand Advocates: 5 Must-Reads

Posted by Chad Richards in Blog, social media, Social Media Marketing. No Comments

20th August

How should you approach influencers and advocates on social media? Find out in today’s must-reads. INFLUENCERS VS BRAND ADVOCATES & WHY INFLUENCER OUTREACH IS OVERRATED By Cara Fuggetta Many marketers are investing in Influencer outreach strategies in hopes that a known name can deliver their message to a vast audience. 40,000 Twitter followers may look [...]


Tony’s Shoe Shine: A Lesson In Remarkable Personality

Posted by Duncan Alney in Blog. No Comments

17th August

Recently, I was presenting to the executive team at Web.com in Jacksonville, Florida. On my way back, I encountered Tony just outside the airport security check. My companion, Shashi Bellamkonda, and I were thoroughly impressed with Tony and got our shoes shined. “Recently” was actually three months ago. And I’m still thinking about Tony’s Shoe [...]


2 Cool (And Free!) Instagram Analytics Tools

Posted by Chad Richards in Blog. No Comments

16th August

I love Instagram. My favorite filter, and therefore the one I use the most, is X-Pro II. My followers, however, seem to prefer when I use the Earlybird filter. Those photos received the most engagement by way of likes and comments. How do I know this? Well, I could have scrolled through all of my [...]


Celebrating Top Fans On Facebook

Posted by Kelly Rynard in Blog, Facebook, Social Media Marketing. No Comments

15th August

Call them what you will, but identifying top fans is an important part of a social media strategy. There are many applications that can generate this data, but it’s all about what you do with it. Like any relationship it’s all about give and take, and of course, love. Top fans can help in the development [...]


Stop Link Building, Write Good Content

14th August

If you’ve been hearing about Google Panda and Google Penguin, but still aren’t sure what they are, just know that it’s Google’s way of saying, “Stop trying to trick us. Give us the good stuff.” If you’re not a search engine optimization wonk, I’ll explain it this way: Two years ago, you could win Google [...]


8 Tips On Developing A Social Publishing Approach For Brands

Posted by Duncan Alney in Blog, Blogging, Social Media Marketing. No Comments

13th August

A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. It encompasses the entire process of audience-based editorial planning, content development — curated and created, content-triggered conversation management, distribution and, of course, consumption and conversion measurement. It includes keyword research and usage, monitoring across the social web, [...]


Content Creation & Curation? Planning? Distribution? Measurement? It’s All Part Of Publishling.

Posted by Duncan Alney in Blogging, Facebook, social media, Twitter. No Comments

12th August

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! Less filling!” types of discussions. But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. [...]


Content Creation? Curation? Focus on Publishing Instead

Posted by Duncan Alney in Blogging, Facebook, social media, Twitter. No Comments

12th August

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! Less filling!” types of discussions. But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. [...]


3 Ways To Tell If Facebook Fans Like The Content You’re Curating

10th August

You’re curating content on your Facebook page. You hope and think your fans appreciate it, but how do you know? Here are 3 indicators that will help give you a clue. Interactions Okay, so this one’s a little obvious. But if the content is getting a lot of positive comments, Likes and shares, then there’s [...]


The Anatomy Of Content Marketing [Infographic]

Posted by Kelly Rynard in Blog, Social Media Marketing. No Comments

8th August

The ContentPlus Infographic: The Anatomy of Content Marketing below depicts the importance of an integrated marketing approach. This approach includes content marketing through curating, creating and promoting the brand’s core ideas and values to its clients. The infographic highlights the significance of the having the following: A corporate blog to increase visibility Thought leadership content to engage the [...]


Repeat Your Blog Topics for Better Performance

7th August

A lot of bloggers worry about the problem with repeating their blog topics. They think they’re going to bore readers or keep them from coming back. But that’s actually the opposite of what’s going to happen. Here are three reasons you should repeat your blog topics: 1. You need to teach Google. When you first [...]


A Social Media Bubble Burst? 5 Must-Reads

Posted by Chad Richards in Blog, social media. No Comments

6th August

There’s been a lot of talk about an upcoming (or existing) social media bubble burst. Here’s the scoop: The Social Media Bubble Starts to Burst By Rick Newman Score one for the Luddites: Social media really does seem to be overblown, at least as a business proposition. Social Media Investment Bubble Has Popped By John [...]


Blogging Doesn’t Have to be Intimidating

Posted by Erik Deckers in Blog, Blogging. No Comments

2nd August

I talk to a lot of people who are intimidated by blogging. “I’m not a writer,” they say. “I can’t string two sentences together.” I usually point out that they just did right there, and that blogging is not as hard as they make it out to be. The great thing about blogging is that [...]


Blogging Is Not Intimidating

Posted by Erik Deckers in Blog, Blogging. No Comments

2nd August

I talk to a lot of people who are intimidated by blogging. “I’m not a writer,” they say. “I can’t string two sentences together.” I usually point out that they just did right there, and that blogging is not as hard as they make it out to be. The great thing about blogging is that [...]


Four Best Practices For LinkedIn Ads

Posted by Kelly Rynard in Blog, social media. No Comments

1st August

It seems as though more and more clients are coming to us for LinkedIn ads – and with bigger budgets. These are mainly B2B companies looking to generate leads, drive traffic to a website or a LinkedIn company page. Here are some best practices to consider if you are thinking about running some LinkedIn ads [...]


Social Curation is Not Aggregation

Posted by Duncan Alney in Blog. No Comments

31st July

Social Curation is the big new buzzword this year in social media circles — collecting information in a strategic amassing of selected information that’s presented in a new way to draw out the subtleties and patterns that might not otherwise be noticed when looking at the group in toto. Curation is an art form into itself. [...]


Facebook Changes ‘Reach’ Metric: 4 Must-Reads

Posted by Chad Richards in Blog, Facebook, social media. No Comments

30th July

We don’t want you to miss these 4 must-reads on new changes Facebook made to its Reach metric. Facebook Radically Changes ‘Reach’ Metric: How You Were Affected By Corey Eridon Have you checked out your Facebook Insights lately? Did you notice that your ‘Reach’ number was a little out of whack? Did you freak out? [...]


The ROI Of Social Media [Infographic]

Posted by Kelly Rynard in Blog, social media, Social Media Marketing. No Comments

26th July

“What’s my return on investment?” This is a question we know all too well at Firebelly. We like to compare it to the ROI of a your mother because it’s almost impossible to put a value on everything she has done for you throughout your life. But, that’s another blog post. This infographic from  MDG [...]


Colorado Theater Shooting & Social Media: 5 Must-Reads

Posted by Chad Richards in Blog, social media. No Comments

23rd July

The Firebelly crew wishes the Colorado theater shooting victims’ loved ones our sincere condolences. I was unsure if I wanted to compile this round-up. I didn’t want to come off as opportunistic or insensitive. When tragedy strikes, however, social media sites are frequently the first places traditional news sources (along with worried family and friends) [...]


Ask Fans to Unlike Your Facebook Page

18th July

Ask for unlikes? I thought we wanted likes. At the AllFacebook Conference, one of the panelist suggested asking fans to unlike your Page. You could hear a few gasps around the room, but it actually makes a lot of sense when you think about. Let’s say you neglected advice about giving away an iPad to grow [...]


Major Social Media Acquisitions: 3 Must-Reads

Posted by Chad Richards in Blog, social media. No Comments

16th July

Big companies have been acquiring social media startups a lot lately. Here are 3 must-reads on some of the larger acquisitions and, more importantly, why these companies feel the need to become more social. Salesforce Buys Buddy Media To Ride Social Media Marketing Wave By Trefis Team Salesforce.com has agreed to buy Buddy Media, a [...]


Facebook Pages: Using Content & Conversation to Build Community

11th July

During the AllFacebook Marketing Conference, I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. After all that is a large part of what we do everyday for our clients. I was somewhat disappointed when the session was called to an end because it felt as though the panelists [...]


How Often Should You Update Your Facebook Page?

Posted by Chad Richards in Blog. No Comments

10th July

No matter what the session topic was at the AllFacebook Marketing Conference, when it came time for Q&A, the same question was frequently asked: “How often should we update our Facebook page?” Answers given were as varied as the presenters. Here’s a compilation: “Once a day.” “At least once a day and at a consistent [...]


Twitter’s Simpler Search: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

9th July

Here are 5 must-reads on new changes Twitter made to its search functionality we don’t want you to miss. Simpler search By Frost Li Today we’re introducing search autocomplete and ‘People you follow’ search results to twitter.com. In addition to recent improvements like related query suggestions, spelling corrections and more relevant search results, these updates [...]


Facebook Actions And The Verbification Of The World

Posted by Chad Richards in Blog. No Comments

6th July

During the 2012 AllFacebook Marketing Conference opening keynote, tech evangelist Robert Scoble led panelists in a discussion on The Verbification of the World. While ‘Facebook’ itself has become a verb (e.g. “Go Facebook him and find out who he is.”), the conversation focused primarily on Facebook Actions – a way of interacting with apps, content [...]


Facebook Actions And The Verbification Of The World

Posted by Chad Richards in Blog. No Comments

6th July

During the 2012 AllFacebook Marketing Conference opening keynote, tech evangelist Robert Scoble led panelists in a discussion on The Verbification of the World. While ‘Facebook’ itself has become a verb (e.g. “Go Facebook him and find out who he is.”), the conversation focused primarily on Facebook Actions – a way of interacting with apps, content [...]


Client Profile: The Uber-Connected CEO – David Harding

Posted by Duncan Alney in Blog. No Comments

4th July

This year, HardingPoorman Group, was once again named “one of the best companies to work for,” and yet David Harding, CEO of HardingPoorman Group, is pushing even harder for innovation in every sphere of the business. As he leans back in his chair, David Harding (who’s based in Indianapolis) smiles and says “there’s always room [...]


2012 AllFacebook Marketing Conference: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

2nd July

The Firebelly crew is back in the office today after spending last week in San Francisco for the AllFacebook Marketing Conference. Here are 5 must-reads by AllFacebook’s Justin Lafferty that came out of the conference sessions. We will be sharing some of our own thoughts on the conference later this week. Photos, Engagement Are Keys [...]


Social Media Sucks: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

25th June

Social media sucks (but not really). Check out these 5 must-reads. Social Media Sucks For Businesses And Here’s Why By Adam Helweh For years it’s been “business as usual” and then suddenly everyone is bouncing around words like “social”, “engage”, “community” and all kinds of other blather. Social media sucks and here’s a few reasons [...]


Social Media Sucks: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

25th June

Social media sucks (but not really). Check out these 5 must-reads. Social Media Sucks For Businesses And Here’s Why By Adam Helweh For years it’s been “business as usual” and then suddenly everyone is bouncing around words like “social”, “engage”, “community” and all kinds of other blather. Social media sucks and here’s a few reasons [...]


Promoting Your Facebook Page on Facebook

Posted by Kelly Rynard in Blog. No Comments

20th June

There is a saying that goes around Firebelly, “If you build it, they will not come.” Meaning just because your target audience is on Facebook does not automatically mean they will “like” your Facebook Page let alone engage with you. One of the best ways to grow your Facebook community is through Facebook advertising. You [...]


It’s Not Your Facebook Page, It’s You (That’s The Problem)

Posted by Chad Richards in Blog. No Comments

19th June

I hear it a lot. “We had/have a Facebook page, but it didn’t/doesn’t do anything.” If you’re thinking this right now about your brand’s Facebook page, forgive me for being the bearer of bad news, but your Facebook page is not going to do anything. YOU have to do something… First, YOU have to determine [...]


Social Media and Spam: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

18th June

Here are 5 must-reads on social media and spam that we don’t want you to miss. ‘Likejacking’: Spammers Hit Social Media By Olga Kharif Spammers create as many as 40 percent of the accounts on social-media sites. About 8 percent of messages sent via social pages are spam, approximately twice the volume of six months [...]


The LinkedIn Hack: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

11th June

Here are 5 must-reads on the LinkedIn hack in which more than 6 million users’ passwords were stolen. LinkedIn Hacked: How To Protect Yourself Online By Dave Johnson Security problems are pervasive, and any site that requires a password is susceptible to this sort of thing. That’s why it’s time to review the essential requirements [...]


The LinkedIn Hack: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

11th June

Here are 5 must-reads on the LinkedIn hack in which more than 6 million users’ passwords were stolen. LinkedIn Hacked: How To Protect Yourself Online By Dave Johnson Security problems are pervasive, and any site that requires a password is susceptible to this sort of thing. That’s why it’s time to review the essential requirements [...]


New Scheduling Tool For Facebook Brand Pages

Posted by Kelly Rynard in Blog. No Comments

5th June

Facebook made posting to a brand page more convenient last week when it revealed a new scheduling tool. It is a great resource if you don’t use a third party application, such as HootSuite and have to stress about logging on to Facebook at a certain time to post a message. Scheduling can now be [...]


Facebook Promoted Posts: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

4th June

Here are your 5 must-reads on Facebook’s Promoted Posts that began rolling out last week. Facebook Promoted Posts: A Step-By-Step Guide By Lauren Drell Facebook has started rolling out Promoted Posts for Brand Pages, a new feature that allows businesses to pay for posts to be more predominantly displayed on news feeds. Facebook Launches Promoted [...]


Beyond Facebook: The Social Platform Leaders [Infographic]

Posted by Duncan Alney in Blog. No Comments

1st June

There is, has been, and will be social activity online beyond Facebook. Cool infographic from Socialjumpstart.com for sure. Certainly there is some perspective to be gained – revenues, employees, when they were founded, other players. They represent a variety of purposes, intents and activities. Although the Pinterest numbers are suspiciously low. Regardless, it’s worth a 30 second [...]


Google+ Local: What Does It Mean for Your Business?

Posted by Mike Whaling in Search, social media. No Comments

31st May

Google Place pages are now Google+ Local. Here’s what it means for your business.

The post Google+ Local: What Does It Mean for Your Business? appeared first on 30 Lines.


LinkedIn Loosens Its Tie & Shows Its Funny Side

Posted by Chad Richards in Blog. No Comments

31st May

All work and no play makes LinkedIn a dull boy. They loosened up a bit and showed a sense of humor with a marketing parody video they played at the D10 conference.

Take a look…

[Video URL: http://bit.ly/LKNdYi]
What do you think? Do you lik…


3 Cool Pinterest Tools For Brands & Marketers

Posted by Kelly Rynard in Blog. No Comments

30th May

The popularity of Pinterest is growing by the pins! With all of the followers, likes, repins, boards and comments, it can be hard to keep track of everything your brand is doing on Pinterest. Consider using these tools to help with your Pinterest efforts: PinReach Pinreach is a free platform that is very user-friendly. It [...]


“Not All Fans Are Created Identical”: The Jeff Widman Interview

Posted by Duncan Alney in Blog. No Comments

29th May

First of all – let me say that Jeff Widman, Co-Founder of PageLever, and numerous other top talent will be speaking at All Facebook Marketing Expo. This is a wonderful opportunity to interact one-on-one with these people in a small conference environment. [Disclaimer: I'm moderating at the conference as well; as is my colleague Todd Tweedy. Firebelly [...]


Memorial Day & Social Media: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

28th May

Here are your 5 must-reads on Memorial Day and social media that we don’t want you to miss. Memorial Day Thoughts From Social Media Explorer By Jason Falls A happy Memorial Day to you all, especially those who might be somber today because of a loved one lost in the service of his or her [...]


Infographic: Pinterest Best Practices

Posted by Kelly Rynard in Blog. No Comments

24th May

Edelman, a global PR firm, recently released an infographic highlighting the best practices of social media marketing on Pinterest. This is an excellent supplement to an earlier post on our blog, Pinterest: Early Best Practices From Firebelly.
Are ther…


Infographic: Pinterest Best Practices

Posted by Kelly Rynard in Blog. No Comments

23rd May

Edelman, a global PR firm, recently released an infographic highlighting the best practices of social media marketing on Pinterest. This is an excellent supplement to an earlier post on our blog, Pinterest: Early Best Practices From Firebelly.
Are ther…


Infographic: Pinterest Best Practices

Posted by Kelly Rynard in Blog. No Comments

23rd May

Edelman, a global PR firm, recently released an infographic highlighting the best practices of social media marketing on Pinterest. This is an excellent supplement to an earlier post on our blog, Pinterest: Early Best Practices From Firebelly.
Are ther…


If Linkedin Had Been Invented In The 80s

Posted by Chad Richards in Blog. No Comments

23rd May

Last week, we reimagined Pinterest had it been invented in the 90s. This week let’s take a look at…

…if Linkedin had been invented in the 80s. It’s about as exciting as it is now (zing!)

[Video URL: http://youtu.be/csuHU8B6Gg0]


Time for some social media filtering, isn’t it?

22nd May

What are you doing to filter your digital life now?  Godin posted about filtering the noise today.  How are you going about it?  Jade and I weigh in. Watch on YouTube


Facebook’s IPO: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

21st May

Here are your 5 must-reads on Facebook’s IPO that we don’t want you to miss. Facebook IPO? Flat. Facebook future? Bright. By Charles Arthur Facebook IPO generated no big stock gains on its first day of trading. But Facebook has many of the traits that made Apple, Microsoft, and Google great in the long run. [...]


From Living in a Van to IBJ’s “Forty Under 40″: The Daniel Herndon Interview

Posted by Duncan Alney in Blog. No Comments

17th May

“I believe that creativity and philanthropy are two things that belong together.” — Daniel Herndon Daniel Herndon is a bad ass. There I’ve said it.  He’s a brilliant word-of-mouth practitioners, and he exudes energy. He’s just a pleasure to be around. And, I love people, especially people with an unstoppable burning passion for life. Here’s [...]


If Pinterest Had Been Invented In The 90s

Posted by Chad Richards in Blog. No Comments

16th May

We’ve look at Facebook as if it were invented in the 90s. We’ve looked at Twitter as if it would have been invented in the 80s. The creative folks at Squirrel-Monkey are back at this again. This week let’s take a look at their video that imagines… …if Pinterest had been invented in the 90s. [...]


Infographic: State Of The Internet In 2012

Posted by Kelly Rynard in Blog. No Comments

15th May

Presented By: OnlineUniversities.com


Hey Jeff, what are you doing in there?

15th May

For those of you that follow me on Facebook, you may have noticed some blog posts I’ve been sharing by Jeff Spanke.  I recently had the pleasure of sitting down with Jeff to chat with him about his life and to ask him a few questions. When the meeting was over, I realized there were [...]


Instagram Marketing: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

14th May

Here are your 5 must-reads on Instagram marketing that we don’t want you to miss. The Rise of Instagram in Social Marketing: Tapping Into Consumer Creativity By Andy Parker In just the past few weeks, there has been an explosion of brands jumping on the Instagram bandwagon. Track Social has been following brands’ use of [...]


Infographic: Pinterest Deconstructed For eTailers and Content Marketers

Posted by Kelly Rynard in Blog. No Comments

8th May

This infographic created by Maxymiser shares interesting information about Pinterest. It details out the who, what, where, when and how you can use Pinterest. For marketers, the last two sections are particularly intriguing.
Are you working on Pinteres…


Facebook Offers: 5 Must-Reads

Posted by Chad Richards in Blog, Facebook. No Comments

7th May

Here are 5 must-reads on Facebook Offers that we don’t want you to miss. Facebook’s “Offers” News Feed Coupons Launch In Self-Serve Beta For Local U.S. Businesses By Josh Constine Today any local U.S. business can start using Facebook’s Offers product – free-to-create coupons that businesses can share to the news feed, and that users [...]


Facebook Offers: 5 Must-Reads

Posted by Chad Richards in Blog, Facebook. No Comments

7th May

Here are 5 must-reads on Facebook Offers that we don’t want you to miss. Facebook’s “Offers” News Feed Coupons Launch In Self-Serve Beta For Local U.S. Businesses By Josh Constine Today any local U.S. business can start using Facebook’s Offers product – free-to-create coupons that businesses can share to the news feed, and that users [...]


Ivy League Facebook Face-off

Posted by Duncan Alney in Blog, Facebook. No Comments

3rd May

Ever wondered how America’s top colleges stack up when you compare their Facebook presence?

Compiled By: OnlineUniversities.com


Pinterest: Early Best Practices From Firebelly

Posted by Kelly Rynard in Blog. No Comments

1st May

Brands are still relatively new to Pinterest. I’ve been working on several brand programs on Pinterest over the last several months. I’ve come up with a few early “best practices,” based on our work, that brands should consider before launching a Pinterest program. Here they are: Social Media Assets Matter First, when you get permission to [...]


The ROI of Pinterest: 5 Must-Reads

Posted by Chad Richards in Blog, social media. No Comments

30th April

Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss. What’s the ROI of Pinterest? By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Now it’s time to turn [...]


How To Change Your Facebook Page Name

Posted by Chad Richards in Blog, Facebook. No Comments

25th April

Facebook has finally made changing your Page name a bit easier. Here’s how to do it. View your Page’s Admin Panel, click the Help link, then scroll down and click ‘Request a name change for your Page.’ Below is a screenshot of what it looks like and where to go: Once you’ve clicked that, you’ll [...]


How To Change Your Facebook Page Name

Posted by Chad Richards in Blog, Facebook. No Comments

25th April

Facebook has finally made changing your Page name a bit easier. Here’s how to do it. View your Page’s Admin Panel, click the Help link, then scroll down and click ‘Request a name change for your Page.’ Below is a screenshot of what it looks like and where to go: One you’ve clicked that, you’ll [...]


Social Media + Earth Day: 5 Must-Reads

Posted by Chad Richards in Blog, social media. No Comments

23rd April

Yesterday was Earth Day, but the information and recommendations shared in some of these 5 must-reads can help you be “greener” every day of the year. How To Mobilize Social Media To Do Nice Things For Earth By Drew Bowling Recyclebank had the great idea that people could use this medium as way to educate [...]


How To Transform A Facebook Account Into A Pinterest Pinboard

Posted by Chad Richards in Blog, Facebook. No Comments

20th April

Love Facebook? Love Pinterest? Want to combine your love for the two and make Facebook look like Pinterest? Now you can! The Pinview Facebook app reformats your Facebook account – making it look like a Pinterest pinboard. It’s a really cool way to experience Facebook. You can select to view the News Feed, your own [...]


Meet Jade

20th April

I’m thrilled to introduce my new cohort, Jade Williams, to the J.C. Hart and Resident Connection marketing team. Please do me a favor and follow/connect with Jade.  We look forward to bringing even more online fun to the Multifamily space. Twitter LinkedIn


5 April Fools’ Day & Social Media Must-Reads

Posted by Chad Richards in Blog, social media. No Comments

20th April

Here are 5 must-reads on April Fools’ Day and social media that we don’t want you to miss. The Internet Has Killed April Fools’ By Alexia Tsotsis The Internet has killed April Fools’. Back in the day you used to be able to tell your friends you were engaged, pregnant or had Cancer without them [...]


Facebook + Instagram: 5 Must-Reads

Posted by Chad Richards in Blog, Facebook. No Comments

16th April

Facebook recently purchased Instagram for $1 billion. Here are 5 must-reads on the topic. 3 Marketing Lessons From Facebook’s Instagram Acquisition By Matthew Siegel Pages upon pages of commentary have been written about Facebook’s acquisition of Instagram, the astronomical valuation applied to the deal, and the competitive impetus for the transaction. But what’s most interesting [...]


If Twitter Would Have Been Invented In The 80s

Posted by Chad Richards in Blog, Twitter. No Comments

13th April

Last week we imagined if Facebook were invented in the 90s. This week, however…

…we’re exploring what Twitter would have looked like if it had been invented in the 80s.

[Video URL: http://www.youtube.com/watch?v=FCvidD5JKBg]


Infographic: How Educators Use Pinterest

Posted by Kelly Rynard in Blog. No Comments

12th April

Pinterest has gone to the classroom. The infographic below demonstrates how people in the education field can utilize the visual bulletin board platform. Pinterest allows educators to conveniently organize ideas, share information, be a resource for th…


Infographic: How Educators Can Use Pinterest

Posted by Kelly Rynard in Blog. No Comments

12th April

Pinterest has gone to the classroom. The infographic below demonstrates how people in the education field can utilize the visual bulletin board platform. Pinterest allows educators to conveniently organize ideas, share information, be a resource for th…


Should Your Business Be on Pinterest? [infographic]

Posted by Duncan Alney in Blog. No Comments

10th April

Pinterest is radically different from other social networks for a variety of reasons – and that’s another blog post folks. While we’ve got some clients that we’re working with – in various stages from launched to in development – on Pinterest programs, you might not want to put the same level of planning, execution and [...]


Four Simple Steps to Eliminating Waste and Increasing Conversion on Social Media

Posted by Matthew Russo in social media. No Comments

10th April

There’s a scene at the beginning of Charlie and the Chocolate Factory where an entire warehouse of women unwrap box after box of candy bars in search of a Golden Ticket. After weeks of searching, the factory owner’s bratty daughter – Veruca Salt – finally gets her wish (“But I want a ticket nooowwww, Daddy!”) […]

The post Four Simple Steps to Eliminating Waste and Increasing Conversion on Social Media appeared first on 30 Lines.


Social Media ROI: 5 Must-Reads

Posted by Chad Richards in Blog, social media. No Comments

9th April

Here are 5 must-reads on social media ROI that we don’t want you to miss. 5 Social Media Metrics That Matter Now By Debra Donston-Miller As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. Measure Social Media ROI with Google Analytics [...]


Social Media Bill of Rights: Should Potential Employers Have Access?

Posted by Duncan Alney in Blog. No Comments

6th April

As this discussion has accelerated over the last few weeks, I think it’s appropriate to look at this infographic. Should we have to share our personal information with potential employers? Via: Online Background Check Resource According to ACLU attorney Catherine Crump, “It’s an invasion of privacy for private employers to insist on looking at people’s [...]


If Facebook Were Invented In The 90s

Posted by Chad Richards in Blog. No Comments

3rd April

Has wondering what Facebook might have looked like if it was launched a decade earlier – 1994 instead of 2004 – kept you up at night?

Rest easy, my friends. Here is your look at Facebook as if it were invented in the 90s:

[Video URL: htt…


5 Multifamily Marketing/Tech Models in Trouble

3rd April

Last week Blackberry/RIM and Best Buy were two businesses that went on a list of dying companies.  It’s often hard to predict what the future holds, and we have a tendency to get tunnel vision when it comes to our own businesses.  It’s unfortunate these companies have found themselves to be in dire straights, but [...]


9 of Facebook’s Own Facebook Pages You Should Like

Posted by Chad Richards in Blog. No Comments

30th March

Facebook is always changing. Stay in the loop by “Liking” these 9 pages run by Facebook employees. 1. Facebook Facebook’s primary page with nearly 65 million fans. Like this page for ongoing updates on new products, announcements and stories. 2. Facebook Marketing Solutions Facebook Marketing Solutions helps marketers reach their customers on Facebook. This page [...]


Guide To Facebook Timeline For Businesses [Infographic]

Posted by Kelly Rynard in Blog. No Comments

27th March

Facebook Pages will automatically switch over to the new Timeline format on March 30, whether you’re ready or not. It’s worth the effort to preview your Page before the deadline. This will give you time to explore and customize the cover photo, applications, milestones and pinned posts. Below is a helpful inforgraphic by Marketo explaining the [...]


Facebook Privacy & Employers: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

26th March

Here are 5 must-reads related to Facebook privacy and employers that we don’t want you to miss. Facebook Privacy Debate a Passionate One By Christina DesMarais Employers who ask job applicants for the passwords they use to log in to Facebook are going overboard. Such a practice is being condemned, and rightfully so. It is [...]


Beware Of Bombarding People With Facebook & Twitter Ads

Posted by Chad Richards in Blog. No Comments

22nd March

Upstream’s 2012 Digital Advertising Attitudes Report revealed that 66% of adults feel they’re being exposed to too many ads on Facebook and Twitter. One in five online Americans even said they would stop using a company’s product or service if they were subjected to too much advertising. Additional findings are displayed in their Consequences of [...]


Setting Facebook Community Expectations

Posted by Kelly Rynard in Blog. No Comments

21st March

Setting expectations is the corner stone of any successful Facebook community. According to a report by Jeremiah Owyang of Altimeter Group, only 8 out of 30 brands surveyed had expectations set. It’s interesting that so few companies aren’t taking the time or don’t even know that expectations would not only protect the brand, but maximize [...]


March Madness & Social Media: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

19th March

Here are 5 must-reads on March Madness (go Hoosiers!) and social media that we don’t want you to miss. Kansas Jayhawks Win Social Media’s March Madness By Sam Laird If the NCAA championship was determined by which school’s fans are most tuned in to social media, Kansas would take out Duke in the national title [...]


March Madness & Social Media: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

19th March

Here are 5 must-reads on March Madness (go Hooisers!) and social media that we don’t want you to miss. Kansas Jayhawks Win Social Media’s March Madness By Sam Laird If the NCAA championship was determined by which school’s fans are most tuned in to social media, Kansas would take out Duke in the national title [...]


Pinterest: Top 4 Most Popular Pinboard Categories

Posted by Duncan Alney in Blog. No Comments

15th March

As part of Pinterest week at Firebelly, here are some of the key findings from RJ Metrics: The all-time most popular pinboard categories are Home (17.2%), Arts and Crafts (12.4%), Style/Fashion (11.7%), and Food (10.5%). Good news for e-commerce players looking to cash in on Pinterest: Products I Love is the third most popular pinboard name, and pins that [...]


Oops! We crushed it too hard. Our bad. Really.

14th March

I recently wrote about the virality of DollarShaveClub.com and why “social discovery” is now a serious way we need to look at our marketing and stories.  Are they sharable?  That was the question I posed.  Well, in the the case of DollarShaveClub.com it was over shared.  Nice problem to have. I can’t wait to see how they [...]


5 Social Media-Related Pinterest Boards To Follow

Posted by Chad Richards in Blog. No Comments

14th March

Interested in social media, but still not sure where to begin with Pinterest? Start by following these 5 social media-related boards. All are guaranteed to be educational and/or entertaining. 1. Let’s Get Social 2. The Social Media Manager 3. Marketing + Social Media 4. Social Media Place 5. Social Media Infographics Looking for something more [...]


Is it sharable? Why DollarShaveClub.com is F***ing Great!

14th March

Last week I was quick to share one of the best online commercials I’ve seen in awhile.  DollarShaveClub.com‘s execution on this video was right on and most definitely hit the demographic they were targeting.  What a great way to recognize an issue and put together a product and service that fits a need.  The marketing [...]


Infographic: Marketer’s Guide to Pinterest

Posted by Kelly Rynard in Blog. No Comments

13th March

Pinterest isn’t just for amateur cooks, brides-to-be and expecting mothers. While it is female dominated this virtual bulletin board is a huge opportunity for marketers. MDG Advertising created this wonderful infographic illustrating how it should used, who’s using it and what companies are taking advantage of it. Is your business using Pinterest? If so, how are you [...]


Social Media & Diversity: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

12th March

This week we take a look at the issue of diversity in social media. Below are your 5 must-reads. Blinded by the White: Social Media and Diversity By Jay Baer If social media is going to be a public “face” of organizations, and drive kinship with the populace, we have to do more than rely [...]


Wow, “The New iPad” is the best name they could come up with?

Posted by Mark in Uncategorized. No Comments

8th March

Ah, it’s time for the annual roasting of the iFad and all it’s non-glory (see- No, I’m not the first one to call it an iFad & Dare I Call it iFad 2?).  To be fair, last year I did end my rant stating that I believe the iPad is cool.  For that reason alone [...]


The Future of Facebook 2012-2025

Posted by Chad Richards in Blog. No Comments

7th March

What will happen with Facebook between now and 2025? This infographic makes some pretty interesting assumptions. Could they really reach world domination in just 13 moves? Click the image to view full size.


(Social Media) Haters Gonna Hate

Posted by Kelly Rynard in Blog. No Comments

6th March

According to Urban Dictionary, “a hater is a person that develops a strong dislike for another, solely basing their own opinion on personal judgment rather than objective merit. The formation of a hater’s contempt commonly arises from jealously and/or resentment.” At one time or another you will come across these people, offline and online. But, [...]


Facebook Timeline For Pages: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

5th March

Below are 5 must-reads on using Facebook Timeline for Pages that we wouldn’t want you to miss. The Complete Guide To Facebook Timeline Pages By Brian Honigman Relax! You have plenty of time to get comfortable with the new timeline layout and add content between now and March 30. So here’s a comprehensive guide to [...]


Pinterest: Dominated By Adults

Posted by Duncan Alney in Blog. No Comments

2nd March

According to data from comScore, TechCrunch and Shareaholic (compiled by Modea) – Pinterest is most popular with people between the ages of 25 and 34. The age groups that come in next are 35-44 and 45-54. And behind those age range are college kids. So much for the social trickling upwards from the teen demographic. [...]


How To Change Your Facebook Page Name

Posted by Chad Richards in Blog. No Comments

1st March

Stuck with a Facebook page name you’d like to change? While this used to be impossible to do for pages with over 100 fans, it just got much easier! The big news this week was Facebook’s rollout of Timeline for brand pages, but they also rolled out a form allowing you to request to change [...]


Is Social Really That Important?

Posted by Bill Bean in Blog. No Comments

1st March

All businesses have recognized that social media is here to stay. WRONG! In a recent interview with Kyle Lacy on this blog, the lead question was, “Now that most organizations have recognized that social media is here to stay – how will organizations train their staff?” I want to address the premise of that question [...]


Facebook Timeline for Business: A New Look for Your Page

1st March

Like it or not, Facebook isn’t afraid to make big changes. And with their announcements yesterday, they’re going to be making some very big changes to business pages, as well as a number of other tools for marketers using the site. We’ll focus on the business page updates for now … trust me, these updates […]

The post Facebook Timeline for Business: A New Look for Your Page appeared first on 30 Lines.


Planned Parenthood Asks You To ‘Check In’ To Safe Sex

Posted by Chad Richards in Blog. No Comments

29th February

You can check in at your favorite coffee shop or gastropub on Foursquare. You can check in to your favorite album or guilty pleasure reality TV show with GetGlue. Now, thanks to Planned Parenthood’s QR-coded condoms and their Where Did You Wear It? campaign, you can even check in to sex. Yes, sex. In an [...]


NASCAR Driver Brad Keselowski Tweets From The Daytona 500

Posted by Kelly Rynard in Blog. No Comments

28th February

NASCAR was pushing their presence on Twitter in the days leading up to the Daytona 500. Displaying Twitter handles from the newscasters to NASCAR drivers. And, last night, NASCAR definitely got the Twitter push they were wanting. On lap 160, Juan Pablo Montoya crashed into a jet dryer carrying 200 gallons of jet kerosene causing [...]


Apartment Marketing Cited Source Comparison – 2011 Update

28th February

Last August I wrote a post comparing cited marketing sources from 2007-2010 for the J.C. Hart portfolio as a whole.  The purpose of the post was to show off how our shifted marketing spend away from print has resulted in successes from reinvestment into our own websites and search engine optimization efforts.  In the last [...]


Social Media & The Oscars: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

27th February

The Academy Awards were last night so let’s take a look at posts related to the Oscars and social media. Below are your 5 must-reads. Social Media Tips from the Oscars By Shira Lazar Here’s how the Academy of Motion Picture Arts and Sciences and ABC are engaging digitally to bring viewers closer than ever [...]


Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview

Posted by Duncan Alney in Blog. No Comments

23rd February

Photo by Kyle Weller.  The guy opposite me at an upscale Indianapolis restaurant is telling me about being ready for “even bigger things”. Meet Kyle Lacy. Many of you already know him. His passion and determination is palpable. We’re drinking wine and bourbon. He’s a serial entrepreneur, a leading voice on social marketing, and now [...]


3 Ways Brands Can Prepare For Facebook Timeline

Posted by Chad Richards in Blog. No Comments

22nd February

Rumor has it Facebook will be rolling out Timeline for brand pages any day now. The most frequently given date is February 29. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Assuming it’s going to be a lot like Timeline that’s already rolled out for [...]


Putting Apple, Nike, Starbucks, and Red Bull In Your Title Doesn’t Necessarily Make It a Good Post

22nd February

My good friend Lisa Trosien shared an article on Facebook recently.  I love what Lisa shares because it’s often informative or thought provoking.  The particular post she shared recently was definitely thought provoking.  I thought, “DAMN, ’7 Lessons from Great Marketers of Apple, Nike, Starbucks, and Red Bull,’ this should be interesting!”  Unfortunately, it wasn’t. [...]


The Last 30 Years Of Social Media Infographic

Posted by Kelly Rynard in Blog. No Comments

21st February


Presidents Day & Social Media: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

20th February

Today is Presidents Day in the U.S. Below are 5 must-reads related to things presidential and social media that we wouldn’t want you to miss. Celebrate #PresidentsDay 2012 Social Media Style By Sarah Evans Monday, February 20, is Washington’s birthday or, as we know it, Presidents’ Day. Why not follow your FAVE POTUS and former [...]


Presidents Day & Social Media: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

20th February

Today is Presidents Day in the U.S. Below are 5 must-reads related to things presidential and social media that we wouldn’t want you to miss. Celebrate #PresidentsDay 2012 Social Media Style By Sarah Evans Monday, February 20, is Washington’s birthday or, as we know it, Presidents’ Day. Why not follow your FAVE POTUS and former [...]


Inspiration Is Everywhere … Even Google+

15th February

I started writing a marketing manifesto about a year ago.  I wasn’t sure where it was going so I shelved it.  The idea is resurfacing though as I’ve had some inspirational moments in recent months that are driving me to pick it up again.  I wanted share 3 of these moments. First, is a conversation [...]


Social Media Manager: How People See Me & What They Think I Do

Posted by Chad Richards in Blog. No Comments

15th February

The How People See Me/What People Think I Do meme is the new Sh*t ___ People Say on Facebook. In the fun spirit of this new meme I’ve crafted one of my own. A social media manager does a lot, but when I tell people what I do I always get the same reaction, “Oh, [...]


Facebook Page Management Tip #6: Offer A Diversity Of Moods

Posted by Kelly Rynard in Blog. No Comments

14th February

In Facebook Page Management Tip #3: Asking Probing Questions, I discussed that people are on Facebook to engage with friends and family, not brands. But, you can inadvertently spark conversation with your fans if you relate to them. In addition to asking questions, you need to give your Page a human voice. Fans can become [...]


Valentine’s Day and Social Media: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

13th February

Below are 5 must-reads on Valentine’s Day and social media that we wouldn’t want you to miss. Social Media Moms Choose Sex Over Facebook This Valentine’s Day By Megan Calhoun Given the choice to go without one thing for Valentine’s Day, about 76% of social media savvy women choose to give up Facebook over sex [...]


Pinterest, Path, and My Lack of Interest in Google+

9th February

It’s amazing how quickly things can change online.  The potential for Google+ is incredible, but their lack of syndication and connectivity to Facebook, Twitter, Foursquare, or other social networks has been their downfall in my opinion.  With the only option to post to Google+ being through Google+ itself, I think they’ve limited their opportunity to [...]


Heineken Helps You Serenade Your Valentine on Facebook

Posted by Chad Richards in Blog. No Comments

8th February

Heineken is using Facebook in a fun way this Valentine season with their new app – Serenade. How it works 1. Pick a Facebook friend that you want to ask out. 2. Using the app, you can ask that person out on a date in just four clicks. 3. A personalized serenade video (created based [...]


Facebook Page Management Tip #5: Offer Incentives

Posted by Kelly Rynard in Blog. No Comments

7th February

Facebook fans love incentives–you scratch my back, I’ll scratch your back. Think about your personal page and the feeling you get when you start getting likes or comments on a post about finding your new favorite restaurant or a photo of you at the Super Bowl. When you receive those interactions you are more inclined [...]


The Super Bowl & Social Media: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

6th February

It’s been an exciting week for sports (and social media) enthusiasts here in Indianapolis! Below are 5 must-reads on Super Bowl XLVI and social media that we wouldn’t want you to miss. Who Won the Social Media #SuperBowl? (Infographic) By Kyle Lacy At the ExactTarget Social Media Lab we looked at the nexus between the [...]


Is Jeremy Epstein The Yoda Of Community Marketing?

Posted by Duncan Alney in Blog. No Comments

5th February

What Henry Ford, Espresso, And Community Have In Common A little over two years ago, I spoke on a panel with Jason Falls and Jeremy Epstein at GrowSmartBiz Conference in Washington D.C. (Thanks to Shashi Bellamkonda for making that happen). It was my first interaction with Jeremy – I started reading and following his work. [...]


Local Inspiration from Hoosiers at the Super Bowl

3rd February

It’s Super Bowl week in Indianapolis.  The atmosphere is all a buzz, and the committees and local groups that organized the event have done an incredible job.  It’s inspired me to make sure and be a part of more local events.  I think yo…


Sh*t Social Media People Say

Posted by Chad Richards in Blog. No Comments

1st February

The sh*t people say meme won’t die. And that’s okay. People are saying some funny stuff. Let’s take a look at some of the top videos about what “social media people” say. I may be guilty of saying a few of these things myself. Sh*t Social Media Experts Say Sh*t A Social Media Community Manager [...]


Facebook Page Management Tip #4: Ask For Different Perspectives

Posted by Kelly Rynard in Blog. No Comments

31st January

Fans want to be heard. You want a successful Facebook Page for your brand (a successful Page really depends on your goals, but that’s another post for another time). So, what is the best way to make your fans feel heard and gather information to help make your Page successful all at the same time? [...]


Instagram for Businesses: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

30th January

Below are 5 must-reads on using Instagram for business that we wouldn’t want you to miss. 23 Brands Using Instagram And What They’re Doing Right By Jason Keath So the question is, can brands get real business value out of a photo sharing app that is not focused on link sharing or buying products or [...]


Responsive Website Design

27th January

Have you heard the buzz about responsive website design?  What is responsive design you ask?  With the plethora of mobile and tablet devices on the market today it’s a huge challenge to create mobile versions of websites that work for everyone.  Or is it?  In comes responsive design where a website automagically adjusts to fit [...]


Social Media & New Tools Continue To Change Education

Posted by Jake Hamilton in Blog. No Comments

27th January

After mentioning Apple’s new textbook market in last week’s blog post (Read: Be Your Own Publisher In The iBooks Store,) I’ve noticed how online tools and social media have changed many aspects of education. No, I don’t mean how much harder high school teachers need to work to keep their students off Facebook during Algebra. [...]


Facebook Small Business Boost: Free Ads for Small Businesses

Posted by Chad Richards in Blog. No Comments

25th January

Calling all small business owners! Facebook Marketing Solutions, the official Facebook Marketing page, has launched a contest called Facebook Small Business Boost that will award a $10,000 prize to the 10 participating small businesses that accrue the most likes on their Facebook page by April 1, 2012. What you need to participate: 1. A Facebook [...]


Facebook Page Management Tip #3: Ask Probing Questions

Posted by Kelly Rynard in Blog. No Comments

24th January

The main reason people get on Facebook is to engage with friends and family, not brands. So, it’s important to relate to your audience and spark conversation by inadvertently getting them to engage. But, how is this done? There are a number of ways, but one of the most important is to ask lifestyle questions. [...]


Community Manager Appreciation Day: 5 Must-Reads

Posted by Chad Richards in Blog. No Comments

23rd January

Today is the 3rd annual Community Manager Appreciation Day! Below are 5 must-reads. A Worldwide Salute to Community Managers By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. [...]


Nonplussed By Google Plus

Posted by Bill Bean in Blog. No Comments

22nd January

Google keeps fiddling around with the Internet, and (to no one’s surprise) they’ve done it again. Their latest change – Google Search Plus Your World – could be the most disruptive ever. To make a long story short (see end of article for some long stories), expect to see some hyper-personalized search results the next [...]


Be Your Own Publisher In The iBooks Store

Posted by Jake Hamilton in Blog. No Comments

20th January

Apple may not own the eBook selling marketing like they own the digital music industry, but they’re trying to get there. While Apple relatively quietly announced a new platform for textbooks today that includes partnerships with textbook powerhouses Houghton Mifflin Harcourt, McGraw-Hill, and Pearson, they also announced the iBooks Author App. The iBooks Author app has potential [...]


Top 15 Facebook Marketing Obstacles

Posted by Duncan Alney in Blog. No Comments

19th January

Businesses are rushing into social spaces – with Facebook being among their top interests. This isn’t surprising to me. Facebook is massive. And it continues to grow – size and engagement wise. According to a recent comScore study, 90% of all social media time is spent in Facebook. According eMarketer, 93% of people expect brands [...]


The Resident Connection 2012

19th January

I trust your year is off to a good start.  I know mine has been busy with beginning to plan out the website overhaul for J.C. Hart, planning new social media strategies, and evolving our email marketing efforts.  As I plan out all of those initiatives for J.C. Hart I’ve also been working on my [...]


Who Is Using Google+? Infographic

Posted by Chad Richards in Blog. No Comments

18th January

2012 is the year Google+ will sink or swim. Take a look at the infographic below to see who is using it.
Click to view larger.

[Via Flowtown]


Facebook Page Management Tip #2: Respond To Fans In A Timely Manner

Posted by Kelly Rynard in Blog. No Comments

17th January

Last week I discussed the importance of using consumable content in Facebook Page Management  Tip #1: Use Relevant, Evolving Content. The topic this week is: Respond To Fans In A Timely Manner Conversations happen quickly today, so you and your business need to be ready to engage and participate with you fans in a timely [...]


Martin Luther King and Social Media: 5 #MLKDay Must-Reads

Posted by Chad Richards in Blog. No Comments

16th January

In honor of Martin Luther King, Jr. Day today, here are 5 posts related to MLK and social media. 4 Social Media Strategy Ideas From Martin Luther King Jr By Martin Cooney & Chris Pahor Today we can look back at the characteristics which made Martin Luther King Jr so influential and apply them to [...]


Online TV Thrives Where Traditional TV Couldn’t

Posted by Jake Hamilton in Blog. No Comments

13th January

I’m a bit late to the bandwagon, but I finally bought a Roku box over the holidays. I won’t spend the a lot of time explaining how great the device is, but I’ve already discovered so much new content. Most importantly, I’ve found so much new tech and social media-related content. To start with, you [...]


What Would You Like Our Blog To Do In 2012?

Posted by Duncan Alney in Blog. No Comments

12th January

Whether this is the first time you’re reading our blog or you’re a regular reader – let me thank you! It means a lot to us to know that people (like you) are reading. We invest a great deal of time and effort (and some money) in producing quality content. We write for a variety [...]


Apartment Internet Marketing Conference 2012

12th January

Yup!  It will be here before you know it.  This is THE ONE conference I don’t miss each year.  Great minds, great information, nerdy stuff, friends, and fun.  If you haven’t been then I highly recommend it. Last year we had fun with an impromptu recess session, and Mike and I have some other plans [...]


How Social Media Campaigns Affect Brand Advocates

Posted by Chad Richards in Blog. No Comments

11th January

Social media campaigns have both immediate and lingering effects on your brand’s bottom line. A recent report by eMarketer revealed that there was an immediate boost to brand advocates’ likelihood to purchase products after being exposed to them in a social media campaign. Those same advocates were also much more likely to recommend the product [...]


Make Your Blog Posts Pinterest-Friendly With Tweegram

Posted by Mike Whaling in Blogging, marketing, social media. No Comments

11th January

Use a tool like Tweegram to visually convey your most important ideas on sites like Pinterest and Instagram.

The post Make Your Blog Posts Pinterest-Friendly With Tweegram appeared first on 30 Lines.


Facebook Page Management Tip #1: Use Relevant, Evolving Content

Posted by Kelly Rynard in Blog. Comments Off

10th January

Over the next 6 weeks we will be sharing 6 tips on Facebook page management. The first tip is about content and conversation. Conversation is the lifeblood of any successful Facebook fan page and an important part to your overall social media marketing plan. Conversations are critical for building relationships through interactions with your fans. [...]


I Have Yet To See A PR Superhero Save The Day

9th January

People make bad decisions.  This is reality.  Unfortunately, when people take to the internet to proclaim their dissatisfaction (due to a bad decision) it can become a PR nightmare for a company today.  Papa John’s took an absolute beating the past few days since the “lady chinky eyes” racial slur debacle.  Here’s a bit of [...]


Using Pinterest for Business: 5 Must-Reads

Posted by Chad Richards in Uncategorized. Comments Off

9th January

Below are 5 must-reads on using Pinterest for business that we wouldn’t want you to miss. How and Why to Use Pinterest for Business By John Jantsch These days we get a new “it” thing every few months. Right now a newish service called Pinterest qualifies as next year’s Google+ or Twitter. Smart marketers are [...]


One Marketing Resolution For You in 2012

Posted by Mark in Uncategorized. Comments Off

6th January

Look beyond the tools in front of you.  Please!
View on YouTube


Facebook Marketing: 8 Tried & True Tips For Businesses

Posted by Chad Richards in Blog. Comments Off

4th January

Our 8-part Facebook For Business blog posts were among our most popular posts of 2011. Still relevant today, we’ve consolidated them below for easy reference. Tip #1: Pages not Profiles This first tip is pretty important. If your business has a Profile instead of a Page, then you won’t be able to utilize most of [...]


How (& Why) The Fire In My Belly Brought Me To Firebelly Marketing

Posted by Kelly Rynard in Uncategorized. Comments Off

3rd January

Unabashedly persistent, conversationalist- that’s me The first time I met Duncan was almost a year and a half ago at a networking event – I was a literary publicist and social media consultant at Author Solutions at the time. After meeting, I knew I could learn a lot from his big picture view. I talked [...]


Social Media New Year’s Resolutions: 5 Must-Reads

Posted by Chad Richards in Uncategorized. Comments Off

2nd January

Happy New Year from the Firebelly crew! Below are 5 must-reads related to social media New Year’s resolutions that we wouldn’t want you to miss. 10 New Year’s Resolutions from a Social Media Rockstar-Guru-Ninja By Seamus Condron Phew! This year sure went by fast. I’ll be honest—the year did not start out too well. I [...]


Top 11 Social Media Marketing Blog Posts of 2011

Posted by Chad Richards in Uncategorized. Comments Off

28th December

Here are the top 11 social media marketing posts on the Firebelly blog in 2011 based on number of views. 11. Facebook For Business Tip #1: Pages not Profiles 10. Social Search: Tempur-Pedic “Ask Me” Commercial 9. Facebook For Business Tip #8: Wildfire Contests 8. Gettin’ Unique With QR Codes 7. Make Your Social Media [...]


2012 Social Media Predictions: 5 Must-Reads

Posted by Chad Richards in Uncategorized. Comments Off

26th December

Below are 5 must-reads related to 2012 social media predictions that we wouldn’t want you to miss. Social Media Predictions For 2012 By Avi Savar Facebook, Twitter, YouTube and other outlets are constantly evolving and experimentation is necessary to find success. Once we accept that “social” does not equal “transactional” we’ll all be a lot [...]


“You Have To Love People”: The Shashi Bellamkonda Interview

Posted by Duncan Alney in Uncategorized. Comments Off

23rd December

Twitter, Trains & Tandoori Chicken I met Shashi Bellamkonda a few years ago at the Optimization Summits where we were both speaking (along with Mack Collier, Jason Falls, John Jantsch, Jay Ehret, Mark Juleen and other members of the social media intelligentsia). I was immediately struck by the sheer number of people that Shashi knew – [...]


Facebook Owns 95% Of Social Networking Time

Posted by Duncan Alney in Uncategorized. Comments Off

22nd December

Social means Facebook. While we have a wide variety of platforms that we’ve worked with, our focus seems to have become Facebook oriented. Some might say our Facebook-focused service approach is too narrow and specialized. But consider this: Facebook accounts for 95% of social networking time in the U.S. In this Silicon Alley Insider Chart [...]


5 Tips On Facebook Contest Prizes

Posted by Chad Richards in Uncategorized. Comments Off

21st December

The prize(s) you offer can make or break your Facebook contests. Besides promoting your contest, the prize(s) you offer are the second most important factor in determining the success of your campaign. We run a lot of contests for our clients. Here are 5 tips on Facebook contest prizes that will help make your next [...]


2012 Marketing Predictions

Posted by Mark in Uncategorized. Comments Off

20th December

Duncan, Mike, and I were discussing 2012 and what we’re looking forward to.  I will tell you that we don’t predict for the world to end, but we may see some things begin to fall off that seem tried and true today.  Enjoy my 2012 marketing predictions and listen live to our podcast 12/20/2012 at [...]


Social Media And The Holidays: 5 Must-Reads

Posted by Chad Richards in Uncategorized. Comments Off

19th December

Below are 5 social media must-reads related to the holidays that we wouldn’t want you to miss. How Social Media Prompts Holiday Purchases [INFOGRAPHIC] By Todd Wasserman If you’re a consumer, this may confirm that you are not alone in using Facebook and Twitter as a sounding board for your gift giving. If you’re a [...]


The Risks of Personal Blogging, IP & Ferraris: The David Adler Interview

Posted by Duncan Alney in Uncategorized. Comments Off

18th December

Social Promotions, Coffee & Dancing David Adler is a regular speaker at conference all across the country. We recently both spoke at All Facebook Expo. But, we met years ago at SES Chicago. David, to me, is one of the top notch “intellectual property, media and e-commerce” attorneys. He has a keen understanding of social [...]


Extra Geeky Gift Ideas

Posted by Jake Hamilton in Uncategorized. Comments Off

16th December

Let’s take a break from social media and realize something important – the holidays are approaching. While it may be nearing 70 degrees here in the Indianapolis area, there’s still a vibe in the atmosphere that makes you realize it’s that time of year. Rhyme unintended. Whether you’re celebrating the start of the Christmas season [...]


Facebook Testing Private Messages For Pages

Posted by Jake Hamilton in Uncategorized. Comments Off

15th December

We’ve all experienced a Facebook page where the same person keeps posting their complaint over and over, spamming the wall and making it hard for other customers to use the page and communicate. All Facebook is reporting a new feature may alleviate some of these social media pains. Pages may soon be able to receive [...]


Best of MarkJuleen.com 2011

Posted by Mark in Uncategorized. Comments Off

14th December

It’s been awhile since I’ve done a video because Flip camera number 2 is kaput.  So here goes another video try with the Sony Bloggie Duo.  As I mention in the video, I’m linking up the 3 most visited posts of 2011 as well as the 3 I think maybe flew under the radar.  Enjoy.  If [...]


How to Grow Your Facebook Fans & Email List Simultaneously

Posted by Chad Richards in Uncategorized. Comments Off

14th December

Here’s a quick tip for growing your Facebook page fans and email list at the same time… Step 1: Run a sweepstakes on your Facebook page Fan-gate it so that people must Like your page before entering. Collect names and email addresses on the entry form. Step 2: Import names & email addresses into your [...]


Monday’s 5 Social Media Must-Reads

Posted by Chad Richards in Uncategorized. Comments Off

12th December

Below are 5 social media must-reads that we wouldn’t want you to miss. Twitter’s Fly Redesign Aims To Be Faster, Simpler By Laurie Segall When co-founder Jack Dorsey returned to Twitter earlier this year, he announced that his top priority would be to improve the service’s user experience. On Thursday, Twitter unveiled the first fruit [...]


Storytelling, #OccupyTV, & Morgan Freeman: The Michael Husain Interview

Posted by Duncan Alney in Uncategorized. Comments Off

11th December

Honesty, Being a storyteller, Love, Family, and Tart Lemonade I met Michael Husain, President of Good Vibes Media, many years ago as I was looking for advice to make my first short film. We’d meet for lunch – always Vietnamese food – and over the years we became friends over bowls of Phở Ga, Banh It T, [...]


QR Code Followup: Most People Are Clueless

Posted by Jake Hamilton in Uncategorized. Comments Off

9th December

On the heels of writing a step-by-step approach to custom QR codes last week, some interesting statistics came out showing surprising results from a study involving college students – nearly 80% of college students have no idea what to do when they see a QR code. According to a recent study conducted by youth marketing [...]


What Types Of Conversations Lead You Towards Trust?

Posted by Duncan Alney in Uncategorized. Comments Off

8th December

What types of conversations lead you towards trust? I was at IUPUI’s New Media program recently speaking about building a personal story and activating social networks. I asked the class two questions. The answers to the first question are here. The second question was what kinds of content are you most likely to share? Here are some of their thoughts. “Someone [...]


Social Media And Small Businesses

Posted by Chad Richards in Uncategorized. Comments Off

7th December

Two infographics related to social media usage among small businesses have been released recently and I wanted to share them.
Here’s the first…

And the second…


Foursquare Needs Term Limits For Mayors

Posted by Duncan Alney in Uncategorized. Comments Off

6th December

Mayors that keep checking in week after week need to have mayoral term limits. Why? Because it’s discouraging to other customers/visitors to a location or business. It’s ultimately better for the business to be able to feature more than one great customer. Here’s the background on why I’m saying this. I’ve been on a bit [...]


Monday’s 5 Social Media Must-Reads

Posted by Chad Richards in Uncategorized. Comments Off

5th December

Below are 5 social media must-reads that we wouldn’t want you to miss. Facebook Comments Are Four Times The Value Of Likes By David Cohen ikes remain the most prevalent form of engagement on Facebook, but comments have more pull — more than four times as much. EdgeRank Checker has found that the average comment [...]


Alan K’necht: Über Thinker & SEO Brainiac: An Interview

Posted by Duncan Alney in Uncategorized. Comments Off

4th December

Social analytics, the role of social in the future of SEO, and his favorite city – Auckland I’m thrilled to bring you this interview with Alan K’necht! Alan and I hung out in San Francisco recently. He’s candid, cerebral and caffeinated – even as we discussed the merits of spending the weekend in San Fran after [...]


Easy Steps To Custom, Sexy QR Codes

Posted by Jake Hamilton in Uncategorized. Comments Off

2nd December

There’s simply no excuse to be using boring black-and-white QR codes. They’re popping up everywhere and, whether you like them or not, they seem to be sticking around for a little while. But the designer in me can’t stand seeing the dull black-and-white ones everywhere. Many designers don’t realize that thanks to QR code readers’ [...]


Please Invest One Hour In This

Posted by Mark in Uncategorized. Comments Off

2nd December

Sure, many of you that know me well know it’s not surprising for me to share videos and posts from Gary Vaynerchuk (follow him on Twitter).  This video is one that I’m more excited to share than any other. 1. Because it’s for a real estate crowd. 2. Because he made it PG and left out [...]


Budgeting for a Social Strategy

Posted by Mark in Uncategorized. Comments Off

1st December

I was chatting with Mike Whaling yesterday, and we both agreed there are definitely some quick wins out there to help optimize your brand, stores, properties, etc. online.  It can be time consuming, but claiming your businesses pages on Google, Bing, Yelp!, etc. can be quick ways to get some SEO juice for your websites [...]


Indiana AIDS Fund’s #knowpositive Campaign: Social Media For Good

Posted by Duncan Alney in Uncategorized. Comments Off

30th November

Help us raise funds for 500 AIDS test kits December 1st is World AIDS Day. I’ll be tweeting as part of an all day Indiana AIDS Fund “Tweetathon” to raise money for 500 free AIDS test kits that cost $10 each. The parts I like best about this are (a) it’s easy to see where [...]


Social Media Marketing POV: Top Three Topics for Your Blog

Posted by Meghan Barich in Uncategorized. Comments Off

29th November

The goal: get people to read your blog posts While blogging acts as an integral SEO tool, your blog will have to engage readers to get them to leave a comment, share it or come back. Getting started can be awkward but there are a few tricks to finding some good topics to blog about. [...]


Cyber Monday’s 5 Social Media Must-Reads

Posted by Chad Richards in Uncategorized. Comments Off

28th November

Below are 5 social media must-reads (all related to Cyber Monday) that we wouldn’t want you to miss. Cyber Monday Piggybacks On Social Media To Become Top Online Shopping Day By Scott Silverman According to Shop.org, 29 percent of consumers will check out a retailer’s Facebook page as part of their online holiday shopping this [...]


Is Erik Deckers the funniest man in social media marketing?

Posted by Duncan Alney in Uncategorized. Comments Off

27th November

Professional Blogger and Book Author Erik Deckers on disruption, middle men and his deepest secret Erik Deckers, is co-author of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (2011), Branding Yourself: Using Social Media to Invent or Reinvent Yourself (2010) and  Twitter Marketing for Dummies (2009). That’s a pretty formidable output in [...]


Infographic: How #Thanksgiving Dinner Battled The Elements In 2011.

Posted by Duncan Alney in Uncategorized. Comments Off

24th November

Happy Happy Thanksgiving from all of us here at Firebelly! Extreme Thanksgiving, designed by Resource Media, visualizes how the elements have affected your Thanksgiving dinner. And the part to ponder is that it isn’t likely to get better in the future.


Thanks for the Inspiration

Posted by Mark in Uncategorized. Comments Off

23rd November

A quick thank you to all my friends, family, colleagues, and connections for all the inspiration you continue to give me.  It does not go unrecognized.  Have a great holiday season!


Best Days And Best Times To Update Your Facebook Page

Posted by Chad Richards in Uncategorized. Comments Off

23rd November

We hear this question all the time. “What are the best days and times to update my brand’s Facebook page?” Before I share our response, let’s look at what various studies & reports across the web have to say. Best days and times to update your Facebook page Saturdays at Noon Weekends and off-peak hours [...]


Social Media Marketing POV: What’s Your Blogging Motive?

Posted by Meghan Barich in Uncategorized. Comments Off

22nd November

Have you set goals? Do you know what your audience wants? Now that you have determined to venture on a blogging track to reach your customers and audience, it’s a good idea to identify motives for the blog. As with any marketing plan, it is essential to ask “Why are we going to try this?” [...]


Monday’s 5 Social Media Must-Reads

Posted by Chad Richards in Uncategorized. Comments Off

21st November

Below are 5 social media must-reads that we wouldn’t want you to miss. Brand Management: The Asshole Effect By Olivier Blanchard Want to boost your repeat business, get tons of free referrals, acquire bunches of new customers and get lots of positive buzz for free? There’s a pretty simple way to do it that doesn’t [...]


Pet Deposit and Fees Survey

Posted by Mark in Uncategorized. Comments Off

20th November

Just 3 quick questions.  Thanks for your input.
http://www.surveymonkey.com/s/M93GQYW


The Tremendous Connector & Social Media Advocate: Catching Up With Jonathan Saar

Posted by Duncan Alney in Uncategorized. Comments Off

19th November

Our friend, Mark Juleen, has this to say about Jonathan Saar “Beyond his role at The Training Factor, Jonathan is a tremendous networker and advocate of social media marketing for the multifamily industry. I’ve been extremely impressed with his efforts in this space and utilizing social media marketing to help build his business. Jonathan is [...]


Story And Conversation: Pin It To Build A Brand

Posted by Alyson Ahrns in Uncategorized. Comments Off

17th November

This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? How It Works If you haven’t heard of Pinterest, it’s basically an online bulletin board. Users can share pictures from websites that [...]


3 Ways Brands Can ‘Reciprocate the Like’ on Facebook

Posted by Chad Richards in Uncategorized. Comments Off

16th November

Brands have become quite good at asking customers to Like them on Facebook. Once they get the Like, however, many brands fail their fans. Most simply ignore them. In fact, 95% of Facebook wall posts are not answered by brands! Because it’s lame to say “Like me! Like me! Like me!” and then not like [...]


Setting the Recored Straight On Pay Per Lease Advertising

Posted by Mark in Uncategorized. Comments Off

16th November

It seems like the debate continues on and on regarding which ILS model is the best.  At the recent NMHC Tech Conference people were tweeting about it.  At a recent Apartment Guide conference people were tweeting about it.  It seems that at every conference people are tweeting and talking about it in recent years, let [...]


Social Media Marketing POV: To Blog or Not to Blog?

Posted by Meghan Barich in Uncategorized. Comments Off

15th November

BLOG! Blogging should be the meat and potatoes of any social media marketing (and/or SEO strategy). So, why are you looking at us with blank stares and mouth agape? Whether you have no idea what a blog is or the idea of writing intimidates you into a frozen face of fear, you are not alone in [...]


Monday’s 5 Social Media Must-Reads

Posted by Chad Richards in Uncategorized. Comments Off

14th November

Below are 5 social media must-reads that we wouldn’t want you to miss. Beyond Facebook Analytics, The Guide By Thomas Baekdal A couple a weeks ago, Facebook came out with a new “Insights” dashboard. It was a big improvement from what we had before, mostly because the metrics are all based on people instead of [...]


2 National Social Media Slip-ups In 2 Days

Posted by Jake Hamilton in Uncategorized. Comments Off

11th November

The past couple days in social media have shown why it’s important to think about, and then re-think, everything that’s posted to Facebook and Twitter. It doesn’t matter if you’re just representing yourself or a whole brand, it only takes one simple mistake before your screw-up goes viral.


What Kinds Of Content Are You Most Likely To Share?

Posted by Duncan Alney in Uncategorized. Comments Off

10th November

I was at IUPUI’s New Media program recently speaking about building a personal story and activating social networks. I asked the class two questions. The first question was what kinds of content are you most likely to share? Here are some of the responses. “People or companies who are interested in helping the community.” “Unusual [...]


Customer Retention Is About All The In-Betweens

Posted by Mark in Uncategorized. Comments Off

9th November

At the beginning of October we held one of our bi-annual training sessions for our leasing teams at J.C. Hart.  As part of that process we generally ask everyone prior what things they are looking to learn and if there is anything they would like us to focus on.  One of the topics consistently mentioned [...]


5 Things Google+ Pages for Brands Are Missing

Posted by Chad Richards in Uncategorized. Comments Off

8th November

Google+ Pages for brands have launched; let the comparisons to Facebook brand pages begin! Many people have been boasting the potential search engine optimization advantages these Google+ Pages will have, but there are 5 important things Facebook Pages have that Google+ Pages currently do not. 1. Vanity URLs Find us at facebook.com/firebellysocial is a lot [...]


Monday’s 5 Google+ Must-Reads

Posted by Chad Richards in Uncategorized. Comments Off

7th November

Google launched Google+ Pages for business today. Below are 5 must-reads related to this that we wouldn’t want you to miss. Google+ Pages: Connect With All The Things You Care About By Vic Gundotra For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they [...]


Can Facebook Communities Replace Company Websites?

Posted by Jake Hamilton in Uncategorized. Comments Off

4th November

Probably. The internet is progressively moving in to a new age, where knowledge gathering is no longer the dominant use for the web. Information has given way to interactivity. Users log online to interact and keep up with friends, blogs, brands, celebrities, and others. This movement used to be called Web 2.0, but that term [...]


Is Brandon Prebynski The Most Eligible Man In Social Media Marketing?

Posted by Duncan Alney in Uncategorized. Comments Off

3rd November

What do Nicki Minaj, “techertainment”, solomo, and walks on the beach have in common? Brandon Prebynski is at once engaging, funny and charming. He doesn’t do coffee – juice only please. He’s worked at companies like Pearson Publishing and Cisco. His questions have stumped national speakers. He’s most recently fascinated by video, mobile, and analytics. [...]


How much are your two bedrooms?

Posted by Mark in Uncategorized. Comments Off

2nd November

In listening to phone calls I wondered how often we get the question, “How much are your 1/2/3 bedrooms?”  I can tell you from the calls I’ve listened to that it happens a bunch.  The problem is, so many people want to just answer that question for the customer right away.  Here’s why I think [...]


How Broadway uses Foursquare

Posted by Alyson Ahrns in Uncategorized. Comments Off

1st November

Living in New York, I take every opportunity I can to go to Broadway shows. It really is one of the best parts of living in the city. And when I go, I want everyone in my social media world to know what I’m seeing, so I always take a minute before the curtain opens [...]


Monday’s 5 [Halloween] Social Media Must-Reads

Posted by Chad Richards in Uncategorized. Comments Off

31st October

Happy Halloween! Below are 5 social media must-reads that we wouldn’t want you to miss. Social Media Slayers: Top Halloween Campaigns By Rachel Leamon Halloween is one of the sweetest treats of the year for public relations and marketing campaigns. In terms of consumer outreach, Halloween is a lucrative marketing opportunity for the fact that [...]


Online Communities: What Consumers Want, What Brands Don’t Deliver

Posted by Jake Hamilton in Uncategorized. Comments Off

28th October

Brands constantly use the flawed thinking that consumers are actually interested in useless dribble. Here’s the hint: you need to figure out the secret formula. The fun facts, random questions, and product advertisements all keep the consumers coming back to the brand and builds the community, but if and only if you sprinkle in some of what they actually want.


Build Memorable Stories And Infectious Customer Experiences

Posted by Duncan Alney in Uncategorized. Comments Off

27th October

Never lose sight of what matter at the foundational level I’m amazed at the great lengths that brands will go to with their marketing without paying the slightest attention to the foundation of great word of mouth and, really, all marketing – the story and customer experiences. I was in San Francisco last week to [...]


Halloween Homage to Social Media

Posted by Alyson Ahrns in Uncategorized. Comments Off

26th October

Halloween is less than a week away, and if you still don’t have a costume, here are a few easy ways to take part in the festivties and pay homage to your favorite social media trends this year: Facebook Notification Make yourself a red talk bubble with a white “1″ in it that attaches to [...]


Craigslist Posting Discoveries

Posted by Mark in Uncategorized. Comments Off

25th October

First off, if you don’t use RentSentinel for their Craigslist posting tool then you are really missing out.  Also, just because you have a tool like RentSentinel, it doesn’t mean that it’s being used consistently.  It needs to be monitored and measured for success.  I had one of my late night work sessions last night [...]


Monday’s 5 Social Media Must-Reads

Posted by Chad Richards in Uncategorized. Comments Off

24th October

Below are 5 social media must-reads that we wouldn’t want you to miss. The Bank of Facebook: Currency, Identity, Reputation By Venessa Miemis There has been much speculation recently about the role Facebook Credits could play in becoming a global virtual currency, and even the possibility of Facebook becoming a bank. A Secret about Facebook [...]


ReCAPTCHA – It’s Like CAPTCHA, But Helping The World

Posted by Jake Hamilton in Uncategorized. Comments Off

21st October

I’ll be upfront here. ReCAPTCHA has been around for quite a while. I’ve noticed it around everywhere and thought it was just some generic CAPTCHA plugin that was being used on many websites. Then I noticed the tagline: “Stop spam. Read books.” and immediately became curious what it meant. The “Stop spam” part is pretty [...]


My Smartphone — An Admitted Addiction

Posted by Alyson Ahrns in Uncategorized. Comments Off

18th October

Last week, I met a true rarity in this day-in-age — a driven 20-something who does not own a smartphone. As I sat and talked to her, baffled by the fact that she can even make it through a day without constant connection to e-mail and the Internet, I started to realize how addicted I [...]


Looking Back

Posted by Mark in Uncategorized. Comments Off

18th October

Last week I made a prediction.  Not sure how close I am with that prediction, but if companies are smart they probably use Facebook and Twitter that way already.  Anyway, after making an effort at looking forward, I thought I’d take a bit of a look back.  I’ve had a few conversations over the past [...]


Monday’s 5 Social Media Must-Reads

Posted by Chad Richards in Uncategorized. Comments Off

17th October

Below are 5 social media must-reads that we wouldn’t want you to miss. 10 Things You Should Include in a Social Media Plan By Mike Sweeney hile the 4 Ps of marketing are still relevant, it’s the 7 Ps that are most applicable to modern day marketing. Proper Planning and Preparation Prevents Piss Poor Performance. [...]


Using Content, Conversation, Value And Trust To Build Community

Posted by Duncan Alney in Uncategorized. Comments Off

14th October

Without trust there is no “real” community Community at work… Image Credit: STAN HONDA – AFP/Getty Images  Community is an over-used word these days. Perhaps, it’s more accurate to say that there is a community continuum. Or perhaps – just many varietals of community. In these days, we’re used to brand communities both online and [...]


Don’t Be a Plug About Plugins

Posted by Guest Contributor in Uncategorized. Comments Off

14th October

Jonathan Saar shares his story about testing various WordPress plugins, understanding how readers are using your site and why he believes it’s critical to have effective sharing options on your blog.

The post Don’t Be a Plug About Plugins appeared first on 30 Lines.


Attention To Detail – How Vision Is Nothing Without Quality

Posted by Jake Hamilton in Uncategorized. Comments Off

13th October

There are two things that have to be combined to make something great – the big picture, and the small details. This applies to everything from design to business, and no industry is excluded from the simple rule. While many companies and their products try to skimp on the details, the truly influential ones make sure it’s all there.


Choose Your Commercial

Posted by Alyson Ahrns in Uncategorized. Comments Off

12th October

Over the past several months, did you notice Hulu asking you questions about your ad experience? For example, while commercials played, it asked “Is this ad relevant to you?,” and you could click “yes” or “no.” Well, now we know why. The New Choice Hulu recently launched its Ad Swap option. When your commercials start [...]


Twitter: An Explanation Evolution

Posted by Alyson Ahrns in Uncategorized. Comments Off

11th October

As social media platforms evolve, so do the ways you explain them when people ask, “How do I use this?” Although it has been around for a while now, Twitter is a social media platform that many have but still don’t know how to use. Here are the ways my answer to the question, “How [...]


What I See In The Crystal Ball For Google+

Posted by Mark in Uncategorized. Comments Off

11th October

One of the fun parts about blogging is taking some risks.  I’ve made some predictions over the last few years that, well, haven’t come true.  But that’s part of the fun in making bold predictions.  I enjoy taking some risks and even trashing some big things like iFads just to see what everyone else has [...]


Monday’s 5 Social Media Must-Reads

Posted by Chad Richards in Uncategorized. Comments Off

10th October

Below are 5 social media must-reads that we wouldn’t want you to miss. Writing Effective Facebook Posts By Andi Graham What you see in your Facebook newsfeed isn’t magic; it’s controlled by a very important algorithm called EdgeRank. Facebook wants users to be engaged, so EdgeRank is a critical aspect of their business. Facebook’s New [...]


What Trust Means To Me: 16 Teenage Perspectives

Posted by Duncan Alney in Uncategorized. Comments Off

10th October

Part 2 of 2: teenage perspectives on community and trust While trust can be experienced in countless ways, the meaning of trust might be pretty universal. This was definitely clear to me last week – as I was at Westfield High School’s “Entrepreneurship 101” class – interacting with kids between the ages of 14 and [...]


What Community Means To Me: 17 Teenage Perspectives

Posted by Duncan Alney in Uncategorized. Comments Off

7th October

Part 1 of 2: teenage perspectives on community and trust While community can be experienced in countless ways, the meaning of community might be pretty universal. This was definitely clear to me yesterday – as I was at Westfield High School’s “Entrepreneurship 101” class (the second session to be exact) – interacting with kids between [...]


Here’s To The Crazy Ones… Remembering Steve Jobs

Posted by Jake Hamilton in Uncategorized. Comments Off

6th October

The unfortunate death of Apple’s CEO and industry icon Steve Jobs took everyone by surprise, even those who were expecting it. The amount of sympathy and condolences expressed over social media may have a hit a new high, with at one point over 17% of tweets referencing his life and his death.


Facebook Changes — A Different Perspective

Posted by Alyson Ahrns in Uncategorized. Comments Off

4th October

Facebook users have been very vocal about how much they hate all the changes. Well, let’s drop a truth bomb. There are more to come — and soon — and there will always be changes. Technology is not cyclical, so it constantly updates and adapts to user needs. Users argue Facebook is doing everything but [...]


Apartment Social Council

Posted by Mark in Uncategorized. Comments Off

4th October

Yep, Mark is doing more social media excitement.  But I’m not alone.  Carmen Benitez has organized a crew of apartment nerds to discuss apartment marketing topics in a video forum.  We call it the Apartment Social Council.  Fell free to like us on Facebook and enjoy the thoughts of Sarah Greenough, Sara Graham, Ed Javier, [...]


Monday’s 5 Social Media Must-Reads

Posted by Chad Richards in Uncategorized. Comments Off

3rd October

Below are 5 social media must-reads that we wouldn’t want you to miss. Facebook Launches New Metric: “People Talking About” By Todd Wasserman Facebook has overhauled its Pages Insights analytics tool and added a new metric to gauge the health of a page: “People Talking About.” Facebook’s News Feed Changes May Be Reducing Impressions, Increasing [...]


Content & Conversations: The MBJ Rule

Posted by Duncan Alney in Uncategorized. Comments Off

30th September

It’s easy to make content (for 2-5% of most audiences). It’s even easier to take part in conversations – comment, like, RT, MT, and share. This applies to both brands and individuals. Wait – it applies to the individuals behind the brands as well. Don’t create content or take part in conversations if you can’t…


Social Promotions: The Greatest Risk And Reward Post

Posted by Duncan Alney in Uncategorized. Comments Off

29th September

Do you really want to be the “Johnny Knoxville” of Social Promotions? Every brand is either running or looking into running promotions on Facebook and Twitter. This has spawned an eco-system of service providers to help run these promotion – from official network-approved platforms to legal advice to promotions specialists to community management. Social promotions [...]


Conversations: Schools going Skype

Posted by Alyson Ahrns in Uncategorized. Comments Off

28th September

Skype in the Classroom announced it hit more than 16,000 users this week. Across the country, teachers and schools are connecting with each other, sharing project ideas and hosting speaker presentations that may not have been possible otherwise. They do so through customized profiles where they post information about their classroom and projects they’d like [...]


3 Tips For Building Your Brand On Twitter

Posted by Alyson Ahrns in Uncategorized. Comments Off

27th September

At my job, I am constantly surrounded by people who are building a brand. They are building brands for their new companies or, more often, themselves. They, as individuals, are the brand. The key to building a brand is to pick a word that describes your brand and stick to it. You define the word. [...]


Five Tips for Quality Facebook Page Conversation – a guest post by Jonathan Saar

Posted by Mark in Uncategorized. Comments Off

27th September

This week’s guest post is from Jonathan Saar of The Training Factor.  A true student of the game, Jonathan is a model networker online.  Please enjoy his Facebook tips this week. _______________________________ There appeared to be quite the measure of fear throughout multifamily as we witnessed numerous changes to the Facebook platform.  Questions regarding how [...]


15 Posts on How Facebook Changes May Affect Brands

Posted by Chad Richards in Uncategorized. Comments Off

26th September

Facebook rolled out a lot of changes last week. These changes have dominated the headlines – both online and off. Some users love the new Timeline. Some users hate it. Our designer, Jake Hamilton, shared his opinion in his blog post Facebook Timeline: First Impressions. As someone who helps clients navigate the constantly changing world [...]


Facebook Timeline: First Impressions

Posted by Jake Hamilton in Uncategorized. Comments Off

24th September

Developers got first access to the new Facebook Timeline profiles, and even non-developers are trying to get in on the action. Since I’ve already had a developer account and app made through Facebook, I noticed a pop-up inviting me to be one of the first to try it out. When I first opened my new [...]


Political Ads To Hit Twitter Soon, Is It Too Much?

Posted by Jake Hamilton in Uncategorized. Comments Off

23rd September

Twitter has been moving slowly-but-surely in to the ad business over the past year. It started with promoted topics, then promoted tweets and has started to creep in to user timelines and other places across the network. Enter politics. Political ads have graced televisions, radios, and unsuspecting suburban yards for years. Whether it’s for mayor, [...]


The 13 Components Of Stimulating Conversation

Posted by Duncan Alney in Uncategorized. Comments Off

22nd September

Conversations opens doors online and in social spaces While Jim Morrison’s mantra might have been “ People are Strange”, I love people. They intrigue me. Their dreams, frustrations, pursuits and actions fascinate me. Their stories fuel and inspire me. However, reading and seeing from a distance is a spectator sport and not my cup of tea. I prefer a [...]


Quit Snoozing and Wake N Shake!

Posted by Alyson Ahrns in Uncategorized. Comments Off

21st September

I’m one of those “morning people.” When my phone alarm goes off in the morning, I jump out of bed, ready to start the day. My internal alarm often wakes me up before my phone, to be honest. But I know many people who hate mornings more than going to the dentist. They snooze their [...]


Leave My Facebook Lists Alone

Posted by Alyson Ahrns in Uncategorized. Comments Off

20th September

Before I wrote a post on the new Facebook lists, I was giving them some time to marinate. I wanted to take them for a trial run before I jumped to conclusions that it was another horrible update on the Facebook Wall of Shame, as many other Facebook users have done. After testing them out [...]


What’s Your Online Ratings Strategy?

Posted by Mark in Uncategorized. Comments Off

20th September

For those of you that have followed me for awhile you know that I take the position to respond to all online reviews and to encourage them as well.  Just type in “reviews” up in the little search bar at the top of markjuleen.com and you’ll see plenty of posts on the topic, including a [...]


Monday’s 5 Social Media Must-Reads

Posted by Chad Richards in Uncategorized. Comments Off

19th September

Below are 5 social media must-reads that we wouldn’t want you to miss. Study: Auto-Posting to Facebook Decreases Likes and Comments by 70% By Josh Constine Facebook Pages that automatically publish content to the news feed through third-party apps such as HootSuite, TweetDeck, and Networked Blogs receive an average of 70% fewer Likes and comments [...]


6 Annoying Ways You’re Using WordPress

Posted by Jake Hamilton in Uncategorized. Comments Off

16th September

I’ve never made any attempt to hide it, I have an ongoing love affair with WordPress. The website management system flat-out beats all other blogging and even web development platforms I’ve worked with… when used correctly. Often times, WordPress I’ve found WordPress used poorly. Handy features go unused, the website looks boring, and issues plague [...]


10 Reasons Why I’m Going To Socialize West

Posted by Duncan Alney in Uncategorized. Comments Off

15th September

What Rob Lowe, Todd Tweedy, San Francisco, Making Money and Social Media have in common. The short answer: “The powerful lineup and sheer diversity of timely topics covering the entire spectrum of social gaming, mobile, search and social all under one roof.  Plus, the cool San Fran-based Rickshaw Bags case study.” #1. Much like my [...]


GetGlue Gets Down to Business

Posted by Alyson Ahrns in Uncategorized. Comments Off

13th September

GetGlue, the social service that many call “the Foursquare of entertainment,” launched its dashboard for marketers this week. The program allows official marketers of TV shows, books, movies and all other entertainment mediums to manage their accounts through tracking stats and managing promotional campaigns. This will make pulling tangible results from the service and enhancing [...]


2012 Apartment Marketing Checklist

Posted by Mark in Uncategorized. Comments Off

13th September

From the minds behind The Resident Connection comes the official 2012 Apartment Marketing Checklist.  Budget meetings coming up?  Trying to move around some marketing dollars?  Be sure to download the checklist and make sure you have your bases covered. —>CLICK HERE TO GET YOUR APARTMENT MARKETING CHECKLIST!<—  Watch Video on YouTube       


Monday’s 5 Social Media Must-Reads

Posted by Chad Richards in Uncategorized. Comments Off

12th September

Below are 5 social media must-reads that we wouldn’t want you to miss. 7 Ways to Get Noticed on Facebook With Facebook News Feed Optimization By Michael Stelzner Are you wondering how to get your updates into your fans Facebook news feeds? Did you know that 90% of the people who click your Facebook fan [...]


12 Questions To Ask Before You Build An Online Community

Posted by Duncan Alney in Uncategorized. Comments Off

10th September

“I don’t know if I should build an online community”. I hear this very often when I’m working with clients that are launching a community – or building the foundation of what might become a community – to be more accurate. A couple of over arching considerations: What are the marketing goals and how will [...]


GLS Update: Americans Are Not Checking In

Posted by Alyson Ahrns in Uncategorized. Comments Off

9th September

Our good friends at the Pew Internet and American Life Project have found that, while your personal newsfeed may be flooded with check-ins and friends adding locations to their statuses, most Americans are not revealing their locales. To be specific, only 28 percent of mobile phone users in the U.S. are using any location-based services to [...]


Social Media Citations: You just got served!

Posted by Alyson Ahrns in Uncategorized. Comments Off

8th September

When out window shopping for fun gifts to send to my friends in the Midwest the other day, I stumbled upon these Social Media Citations that made me laugh and triggered my inner dialogue to say, “I know a few people who need served with these on a daily basis!” This got me thinking about the [...]


7 Reasons Why The Time Is Right For Online Community

Posted by Duncan Alney in Uncategorized. Comments Off

3rd September

People ask me all the time for my recommendations and thoughts on building online communities – and why this is such a good time to build them. The answer is layered and yet perfectly straightforward. People are less willing to commit to traditional organizations People want greater transparency from traditional organizations People want to make [...]


3 Ways Facebook Attracts An Older Crowd, How Google+ Can Catch Up

Posted by Jake Hamilton in Uncategorized. Comments Off

2nd September

While it may be criticized for every step it takes, Facebook is very well known for doing one thing especially well: attracting a whole new crowd to the internet. The baby-boomer crowd was never strongly into the internet or technology in general before around 2006. Since then, Facebook has been infiltrated with moms, grandmas and people from [...]


When In Doubt, Turn To Twitter

Posted by Alyson Ahrns in Uncategorized. Comments Off

31st August

When my office did a “shaky dance” last Tuesday afternoon, I couldn’t tell if what I had felt was real. I didn’t turn on the TV. I didn’t even turn to an online newspaper. I picked up my Blackberry not to text, but to click on my friendly blue bird icon and asked, “Did anyone [...]


Monday’s 5 Social Media Must-Reads

Posted by Chad Richards in Uncategorized. Comments Off

29th August

Below are 5 social media must-reads that we wouldn’t want you to miss. 10 ways to use psychology to lure web customers By Mark Schaefer I’ve been researching and thinking about the psychology of the social web and our Internet relationships. There are many common psychological techniques you can use in your every day Internet [...]


Resources Outside the Apartment Industry

Posted by Mark in Uncategorized. Comments Off

26th August

Question of the day:  How often do you interact with consultants or advisers outside of the apartment industry?
I’ve found this to be extremely helpful with my work at J.C. Hart.  How about you?


ESPN Bans Breaking News From Twitter

Posted by Jake Hamilton in Uncategorized. Comments Off

26th August

ESPN – every sports fan seems to hate it, yet watches it religiously at the same time. Now the worldwide leader in sports wants to push its reporters away from Twitter. Reporters like Buster Olney and Tim Kurkjian are very known for breaking news on Twitter. As soon as a piece of news is known [...]


Under New Management

Posted by Mark in Uncategorized. Comments Off

25th August

I’m not concerned about Steve Jobs leaving, but I get it.
Watch on YouTube


Starbucks Launches City vs. City Coffee Competition

Posted by Alyson Ahrns in Uncategorized. Comments Off

24th August

In my world, it isn’t officially the fall season until I have a Pumpkin Spice Latte from Starbucks in my hand. I know I’m not alone. Today, Starbucks launched a nation-wide competition on Facebook. Fanatics from city-to-city will compete to have the latte hand-crafted in their Starbucks locations one week before it is available to [...]


Apartment Marketing Cited Source Comparison

Posted by Mark in Uncategorized. Comments Off

24th August

So, who’s getting the biggest slice of the pie?  As budget season approaches I’m doing my mid-year study of marketing data that we collect here at J.C. Hart.  In the past I have mentioned how I think it’s important to not just review data month over month, but to also look at it year over [...]


First The World, Then The Dictionary

Posted by Alyson Ahrns in Uncategorized. Comments Off

23rd August

As many of you have already heard, “retweet” was added to the Oxford English Dictionary this week. Social media lingo can be overheard in almost any conversation on the street, and now, it’s taking over the dictionary. The official definition is: Pronunciation:/riːˈtwiːt/ verb: (on the social networking service Twitter) repost or forward (a message posted by another user). [...]


Online Reviews – Still Burying Your Head in the Sand? – a guest post from Leigh Curry

Posted by Mark in Uncategorized. Comments Off

23rd August

This week’s guest post is from industry consultant and customer review advocate, Leigh Curry, of Curry Conduit Services, Inc.  This topic is near and dear to me, and I wanted to share Leigh’s perspective and advice.  Why do you need to embrace Internet apartment ratings and reviews? Are you a multifamily owner/manger that constantly bemoans [...]


Monday’s 5 Social Media Must-Reads

Posted by Chad Richards in Uncategorized. Comments Off

22nd August

Below are 5 social media must-reads that we wouldn’t want you to miss. 6186 Words On Becoming A Facebook Machine By Lori Taylor Warning: [If you’re a social media tool chaser (not to be confused with tail chaser), this post is NOT for you. This post is for only for smart people looking for real [...]


Things To Think About For Your 2012 Budgeting

Posted by Mark in Uncategorized. Comments Off

22nd August

Time to get creative with your budgeting for 2012.  If you want to be forward thinking with your online presence here’s a few things I recommend you keep in mind.
Watch On YouTube