What should you do to optimize your Facebook page for Graph Search? Find out in these 5 must-reads. What Facebook Graph Search Means for Your Business By Kelly Jo Horton Graph search is Facebook’s social solution for connected search. It is a search algorithm that delivers results based on connecting the dots in the mountains [...]

Facebook has rolled out Facebook Home, a mobile experience that “puts your friends at the heart of your phone.” But what does this mean for marketers and brands? Find out in this week’s must-reads below. Facebook Home: What’s in It for Marketers? By Andrew Cherwenka Facebook introduced the launch of Facebook Home, ending rumors of [...]

Vine is an iPhone app that allows users to shoot short looping videos they can then share with their followers. What can your business do with six-second videos? Read this week’s 5 must-reads for ideas. 7 Surprising Ways to Grow Your Business on the Twitter Vine By James T Noble It’s been hailed as Instagram [...]

Regardless of the size of your company, the most important component of your social media program is executive buy-in. It doesn’t matter if you work for a Fortune 100 company or a small business. I’ve talked to marketers in both those groups (and let me tell you size is no indication of smarts or sophistication) [...]

Facebook has lifted many of the restrictions regarding cover photos. Cover photos can now include calls to action, price and purchase information, contact information and Facebook references (such as “Like”). The arbitrary 20% text rule is still in effect – cover images cannot be made up of more that 20% text. Some people have found [...]