A better way to market apartments.

Category: The Resident Connection


Time for some social media filtering, isn’t it?

22nd May

What are you doing to filter your digital life now?  Godin posted about filtering the noise today.  How are you going about it?  Jade and I weigh in. Watch on YouTube


Hey Jeff, what are you doing in there?

15th May

For those of you that follow me on Facebook, you may have noticed some blog posts I’ve been sharing by Jeff Spanke.  I recently had the pleasure of sitting down with Jeff to chat with him about his life and to ask him a few questions. When the meeting was over, I realized there were [...]


Meet Jade

20th April

I’m thrilled to introduce my new cohort, Jade Williams, to the J.C. Hart and Resident Connection marketing team. Please do me a favor and follow/connect with Jade.  We look forward to bringing even more online fun to the Multifamily space. Twitter LinkedIn


5 Multifamily Marketing/Tech Models in Trouble

3rd April

Last week Blackberry/RIM and Best Buy were two businesses that went on a list of dying companies.  It’s often hard to predict what the future holds, and we have a tendency to get tunnel vision when it comes to our own businesses.  It’s unfortunate these companies have found themselves to be in dire straights, but [...]


Is it sharable? Why DollarShaveClub.com is F***ing Great!

14th March

Last week I was quick to share one of the best online commercials I’ve seen in awhile.  DollarShaveClub.com‘s execution on this video was right on and most definitely hit the demographic they were targeting.  What a great way to recognize an issue and put together a product and service that fits a need.  The marketing [...]